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41-50 of 60 News Items in 2012
January 24, 2012 - BBC News

The internet has changed advertising and marketing for good and digital media, in particular, have transformed the interactions of brands with target audiences from a one-way street of marketing messages to something more akin to a two-way conversation. To start that conversation, however, brands need to find a way to break the ice. FT's Jessica Twentyman interviewed Lithium customer, BT, to find out how their Lithium-powered community helps them to engage with their existing customers and attract new ones.

January 24, 2012 - Ft.com

The internet has changed advertising and marketing for good and digital media, in particular, have transformed the interactions of brands with target audiences from a one-way street of marketing messages to something more akin to a two-way conversation. To start that conversation, however, brands need to find a way to break the ice. FT's Jessica Twentyman interviewed Lithium customer, BT, to find out how their Lithium-powered community helps them to engage with their existing customers and attract new ones.

January 23, 2012 - Venture Beat

Most brands these days participate in social networks. But are they social? There's a huge difference between being online and going social. Some brands say they’re social, but most aren't. Most brands participate in many, many social networks. But they use them purely as a messaging tool, which isn't what social networks are built for. There are six common myths regarding what it means to go social. What are these myths? Find out from Lithium's Dr. Michael Wu as he shares these myths and more from his latest book, "The Science of Social: Beyond Hypes, Likes & Followers", on VentureBeat.

January 9, 2012 - Wall Street Journal

Lithium Technologies Chief Executive Rob Tarkoff dreams of taming social media for big brands. Now, thanks to a $53.4 million infusion from new investors New Enterprise Associates and SAP Ventures and half-dozen existing ones, Tarkoff has a gold-plated lasso to help him.

January 6, 2012 - eweek

Lithium Technologies gets a $53.4 million cash infusion from New Enterprise Associates, SAP Ventures and existing investors. The money will help the startup boost its social CRM services for large businesses.

January 5, 2012 - Gigaom

Lithium Technologies has just announced a $53.4 million Series D funding round led by New Enterprise Associates (NEA) and SAP Ventures, which also includes existing investors Benchmark Capital, DAG Ventures, Emergence Capital, Greenspring Associates, Shasta Ventures and Tenaya Capital.

January 5, 2012 - mediapost

Social marketing firm Lithium Technologies just completed a $53 million round of financing led by new investor New Enterprise Associates, along with SAP Ventures. Emboldened by the investment, Lithium President and CEO Rob Tarkoff said it would help “double our company in 2012.

January 5, 2012 - Forbes

Emeryville, California based Lithum Technologies announced today that it raised $53.4M in financing. The lead round is from New Enterprise Associates (NEA). Other investors include SAP Ventures and investors from previous rounds. Forbes contributor and R "Ray" Wang provides his commentary and analysis on what this new funding means for Lithium, its customers, and the industry.

January 5, 2012 - Business Week

Lithium Technologies Inc., a maker of social-media marketing software, raised $53.4 million in venture capital to challenge Salesforce.com Inc. and Jive Software Inc.

January 5, 2012 - InternetRetailer

Social marketing vendor Lithium Technologies today announced it has raised $53.4 million. The company plans to use the funds to bolster what it calls “social customer experience solutions" that include tools such as the Scout Labs listening platform. Such technology combs social media and the web for mentions of brands and products.

41-50 of 60 2012