Today, Lithium announced that it has raised a new $53.4 million funding round. Lithium CEO, Rob Tarkoff, told Business Insider that he plans to use the cash to expand Lithium's sales methods, working with digital marketing agencies who in turn sell to big brands.
Lithium, which helps large companies harness the power of their fans for marketing, has raised a new $53.4 million funding round.
US-based social networking solutions firm Lithium Technologies has completed a $53.4m Series D round of financing, which it will use to increase its sales and marketing team across new and existing geographies, and to invest in engineering and new product development.
Lithium's goal is to make your existing customer base like the stands at a Raiders winning home game - crazy about your brand. The company announced a $53.4 million fourth round of funding today, used to create those grassroots marketers.
Lithium Technologies, an Emeryville-based developer of software that lets businesses create their own social networks and online communities, said on Thursday it has raised $53.4 million in its fourth round of funding, led by new investor New Enterprise Associates (NEA).
Lithium Technologies, an Emeryville, California-based provider of cloud-based Social Customer Experience solutions, has completed a $53.4m financing.
Brands have recently woken-up to the trend of user interaction and generated content for the companies that they relate to. One company, Lithium Technologies, is finding some strength in helping companies work together to create strong social customer experiences -- and now they will do so with $53.4 million more assistance. The Emeryville, Calif.-company adds this latest Series D round of funding, announced Thursday, to the $45 million that it has already raised.