Statistics whiz, Nate Silver was in San Francisco Thursday to talk analytics as the keynote speaker at Lithium Technologies' annual LiNC Conference. Fortune sat down with him to talk about big data's limitations, its role in the stock market, how it applies to dating, and even his predictions for the 2016 presidential election.
The 35-year-old professional prognosticator, Nate Silver, is now taking his show on the road, speaking to energized crowds about the effectiveness of trying to forecast everything from market and company performance to when a deadly earthquake will strike. He was the keynote speaker at Lithium Technologies‘ annual conference in San Francisco.
The UK's largest operator has primarily used its online communities, powered by Lithium Technologies, as a customer support tool since the launch of its EE brand and its 4G network in the latter half of last year. However, EE head of digital and social Ben Kay told Marketing Week it will begin to transition to a more proactive social strategy in the coming months as it aims to better articulate the benefits of upgrading to 4G.
It’s understandable that marketers may be hesitant in absolving control of their brand to (not always accountable) third parties. But if a truly effective social media strategy is to be put into practice, brands must be prepared not to have it all their own way. MarketingWeek's Ronan Shields shares his insights from Lithium's 2013 LiNC conference.
Lithium Technologies, a maker of social media marketing and community software, has added deep performance metrics and analytics to its Social Customer Experience Platform through the launch of Lithium Social Intelligence.
Companies need to “earn the right to sell on social” by trusting their customers to become “super fans” according to brands including Barclaycard, HP and TomTom.
Lithium Technologies, at their annual LiNC2013 user conference, launched a host of new social customer experience products. No stranger to going against the grain, Lithium also announced their blueprint for change which steers customers through the transformation process. Not a gimmick for selling more software but an actual step-by-step approach that guides on the what, when, why and how-do-I-sell-this-internally to deliver a consistent, valued social customer experience.
Rebecca Burn-Callander from Management Today sat down with Michael Wu, chief scientist at Lithium to find out more around the secrets of 'gamifying' the crowd.
The key to being good at all this social stuff is brands need to understand it. Lithium customers will get some added support for this need with its new Social Intelligence solution.
Social customer experiences should be at the heart of a brand's relationship management strategy, writes Rob Tarkoff in a contributed article for The Guardian.