Lithium Technologies has called on socially savvy Australian retailers to pay extra attention to their online customers this festive season, with Aussies expected to spend $30 billion over the holidays.
What Makes a Brand Authentic? Claiming to be authentic doesn’t cut it. Brands are gauged for authenticity on a number of criteria. Lithium CMO, Katy Keim, shares ways to measure a brand's authenticity, as well as examples of how authentic brands do it right.
Target, Walmart and Walgreens represent three retail pharmacy operations to crack the top 10 in Lithium Technologies' Klout 50: Retail Edition, which ranks the top 50 retailers with the most social influence.
7 Ways You Can Help Your Sales Team Be More Effective
While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically -- and how brands must adjust.
Have you assessed where you rank in the influential stakes?
Lithium Technologies ranked the top brands by social media engagement, and Amazon came out on top.
As you step inside any contact center or meet with any support manager, there is always one common theme: staffing. It is no secret that social has completely changed the way companies staff support teams. Understanding how social has upended certain hiring practices while reinforcing others is essential to recruiting and staffing your social teams.
On social media, what you share is as important as how you share. T
Savvy brands have been quick to learn that the best marketing is the kind that engages with consumers at a personal level, sparks conversation across multiple platforms, and inspires creativity and thought leadership. This is precisely where the superfan comes into play. Lithium CMO, Katy Keim, shares a few tips for spotting superfans among your brand's followers.