Social media have raised the stakes for legacy review sites
Forbes stacked up the social media scores of the Giants and Royals teams, together with their top players' Klout scores, which determine social media influence based on engagement, frequency and audience size.
Brands should seek out influential people on social media rather than try to determine the right social channel, according to the co-founder of Klout.
Columnist Katy Keim outlines steps you can use to take advantage of influencers in social media.
In today’s digital world, the best kind of advertising may still be the chatter marketers don’t pay for. According to a new study from marketing firm Lithium Technologies, one third of Americans said they don’t trust advertising to give them information about a product or service they are interested in buying.
Done right, social is much more than an online billboard or advert. Social has the power to generate and sustain brand-consumer dialogue within a comprehensive social customer experience programme.
Sure, we all like the new shiny thing — let’s be honest, how many people eagerly awaited the arrival of their new “phone” in the mail last week? — but the question we have to ask ourselves about Ello is: “Is it really worth all the hype?” Most of us haven’t used it — still no invite (I’m ready to accept happily) so it is just too soon to tell. But this is what we know so far.
It has never been more important to implement an engaging social customer experience strategy that cuts through the eCommerce noise. Lithium Director of Product Marketing, Ulrika Haug, shares some tips on what it takes to build your own thriving, branded social community.
NASCAR.com teams with Klout to measure Earnhardt on social media