That tech support or beauty advice web community you visit? There's a marketing team behind it looking for big insights.
At the end of the day, the greatest advantage a financial services firms has is its large customer base – so don’t take this for granted. Create a best-in-class social engagement platform for this huge pool of customers to utilize, and ultimately make their own.
Looking for examples of well-designed B2B websites? Here are 10 examples of beautifully designed B2B websites that use the latest best practices in UI web design – from stunning parallax scrolling techniques to responsive design.
Data-driven marketing practices added a staggering $20bn to the Australian economy last year, a new Google-commissioned report has found. But the shortage of talent that can fuse data smarts with business brains means there's more going untapped.
US-based Lithium Technologies Global VP of strategy, Mike Schanker, said on his visit to Australia this week that his dealings with numerous financial services businesses had shown they were more interested than ever before in the social media landscape.
Dave Evans, VP of Social Strategy at Lithium, has called on Australian businesses to strengthen their social customer experience strategy, as new research reveals more than a quarter of online Australians have no trust in advertising at all.
Lithium VP also announces research that shows most Australians do not trust advertising but do trust peer online reviews and forums
The Internet is allowing for a new form of community to emerge based on personal interest, value, and passion. With this in mind, it is crucial that your brand becomes a part of the conversation. Lithium's CMO Katy Keim shares more about how brands can include communities in their social strategy to redefine the way they communicate with consumers.
The implications of the future of online reputation aren’t innately good or bad. What matters is how you handle the shift.
Neon. Glamorous. High tech. These three things don't often find themselves in the same sentence together. Ok, maybe neon and tech. But glamorous? Yeah, that's a rare combination, but a welcome one. San Francisco based Lithium embraces this style with verve.