Media company turns to social media analytics technology to bring customers closer to the game
Lithium is proud to have been profiled in CIO Review's 100 Most Promising Technology Companies list.
What exactly does the role of the data scientist entail and what value can data-driven marketing bring to organizations? CXOTalk went straight to the source and spoke with Lithium's Dr. Michael Wu, the Chief Scientist at Lithium Technologies to learn more.
Lithium Technologies today announced the general availability of Lithium Social Web (LSW) Analytics as an extension to the LSW platform, which enables organizations to engage on social channels at scale.
Lithium Technologies has made its social analytics tool (LSW Analytics) generally available as part of its social media management tool. The addition will enable organizations to track a variety of metrics in real time across social media.
In the 6th edition of the Digital Transformation Review, Capgemini interviewed Lithium CEO, Rob Tarkoff, to get his thoughts on how brand can create compelling digital customer experiences that work.
Lithium CMO, Katy Keim, joined Moneyball for Marketing to share her insights into online customer brand experience building.
You probably won't believe some of these facts about social media strategies, but the studies don't lie (we hope). Test them yourself.
Consumers are “the best sales people we have in our stores because these women know about beauty — they really love it,” noted Bridget Dolan, Head of Digital at Sephora. To tap into this opportunity with shoppers, Sephora has created a thriving community of brand fans and advocates through its Beauty Insider Program and BeautyTalk community.
It's important to secure executive buy-in when trying to utilise digital marketing channels.