CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.
We’ve reached a saturation point whereby brands can no longer just say “We do social,” and be done with it. Now, those responsible for the social media strategy within their business are finding themselves on the proverbial hot seat, being asked specific questions, from everyone from the C-suite down, about what success looks like. Lithium's CMO, Katy Keim, shares her perspective around how social will have its rightful seat at the table.
2016 will be a big year for the marketing department as marketers consolidate, review and use digital to support more traditional marketing methods, rather than creating more chaos and confusion. The result will be a better understanding of the target market, ultimately leading to better products, more sales and happier customers. Lithium Director of Marketing, EMEA shares a perspective with PerformanceIN.
New analytics offerings enable companies to measure customer satisfaction, benchmark performance, and gauge the business impact of their social communities.
Measuring social media influence for your brand is important when establishing credibility in this online world of business. While many tools track your authority, it is Klout that remains at the top in terms of being the standard. Recently the company announced its method of calculating a user’s score, which can help you gain more insight for a better online persona.
Today Lithium Technologies, the website community and social media management platform, has unveiled an expanded analytics offering — via its Value Analytics and Lithium Cohort Benchmarking features — that adds additional qualitative research and industry benchmarking to the mix.
With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons.
It's true that data analytics can give you deep, useful insights into your business and its customers, but only if you use those insights to their full potential. Lithium Chief Scientist, Dr. Michael Wu, shares his thoughts around the three main components to business analytics and the steps that can help you turn those metrics into insights and decisions.
One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able to justify the investment based on the number of followers alone. Lithium Marketing Director, Fabrice Etienne, shares his thoughts on how marketers can effectively communicate social media ROI to the C-suite.
Networking in hybrid clouds has been a complex task, and that includes optimizing application delivery and performance. Find out how some IT pros are overcoming those challenges.