Amid all the hype about Big Data and how companies can tap into it to better connect with their customers, it has been easy to overlook the necessity of ensuring that the data itself is actually valid and up to par. CRM Magazine spoke with Lithium Chief Scientist, Michael Wu, about why companies should closely examine their approach to collecting, cleaning, and maintaining their data
The Government of Dubai Media Office (GDMO) today hosted the third workshop in its Media Innovation Lab series. The workshop featured a presentation by Michael Wu, Chief Scientist of Lithium Technologies, on how ‘gamification’ techniques can be used to solve big business problems that involve long-term behaviour change.
If you’re not an influencer, how can you become one? SocialTimes talked with Adithya Rao, lead research engineer at Klout, about what goes into a Klout Score and how people can improve theirs.
Business as we knew it is gone forever. That sounds a bit dramatic, but think about the changes you've seen in the last five years in digital and social consumer behavior. They're dramatic. Lithium President and CEO, Rob Tarkoff, shares his perspective about how we all need to realize that the old paradigm "change or die" is applicable to every industry and every organization so that we can embrace this new mindset and the reality of our consumers' expectations.
With Halloween behind us, it's full steam ahead! Columnist Katy Keim shares tips to help retail marketers prepare for the holiday shopping season.
Brands know that social plays a critical role in their marketing efforts – but are they doing enough to create a killer social brand? The latest rankings suggest that traditional brands at least have some catching up to do on their technology focused peers. The Lithium Social Power Ranking lists the top 50 global brands that use digital strategies to connect, build trust and create the ultimate customer experience and have Microsoft, Amazon, MTV, Facebook and Google in the top five positions.
As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formally known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.
For the first time, Klout has published a paper on how they calculate and measure a person’s influence as an attempt to provide more transparency with its service.
Sunil and DevOps.com chat about what it means to lead and enable transformation at at organizations today using the many tools and options available.
Corporations wield enormous amounts of resources and influence, so Business Insider ranked the 50 most powerful in the US. In determining the ranking, we examined four factors: fiscal 2014 revenue, number of employees, press mentions on Google News over the past year, and social media influence, as ranked on a scale of 1 to 100 by Klout, a site that analyzes social-media influence of companies and individuals across all platforms.