Brand reputation today is shaped just as much—and often far more—by digital and social experiences. Recently, the Lithium Social Power Ranking (formerly known as the Klout 50) was revealed, which ranks the top 50 global brands using social strategies to create the ultimate customer experience.
Which brands are really gaining influence through social? Lithium Technologies, owner of Klout, has the answers.
Internet providers have a pretty bad rep when it comes to social customer service; however, it is absolutely essential that each social customer service team resolves problems to the best of their ability in an efficient and friendly manner. ClickZ investigated the Twitter accounts of the UK’s most widely used internet providers to see how they stacked up.
Microsoft has topped Lithium’s 2015 Social Power Ranking, bumping Amazon to the number two position. This is based on the Interbrand 2015 Best Global Brands Report and corresponding Klout scores.
No more than six months after the launch of Forbes’ inaugural Next Billion Dollar Startups list, the list is already outdated. And in the best way possible. See which of these 25 companies are still on their way to the unicorn show.
Cosmetics company Sephora benefits from the launch of its Lithium-powered online brand community, demonstrating the importance of online community brand engagement.
Lithium VP of Marketing, Mike Schanker, shares why democratizing customer experience is key to profitability and customer success for SaaS companies
Business Insider recently released a list of the 50 most powerful companies in America using factors such as fiscal revenue, number of employees, press mentions, and social media influence, as ranked on a scale of 1 to 100 by Klout, a site that analyses social-media influence of companies and individuals across all platforms.
Learn more about staffing, contact centers, customer service and how to create a killer contact center culture at Lithium customer, StubHub.
Customers are becoming much more vocal in telling us about what’s important to them. How (and when) we respond to that feedback as well as how we deliver an enhanced experience based on those customer insights is truly the defining factor of a savvy and successful brand.