Deep inside Telstra's Adelaide office, a team of 30 has been recruited to answer between 1,000 and 1,500 tweets, Facebook comments, and Crowdsupport posts as the company looks to become truly digital.
Dave Evans, Vice President of Social Strategy at Lithium, discusses how to find the perfect social analytics platform.
Social media is a big part of anyone who want to share their message with the world! So, all those fighting the power of social media... stop it! Give in, you're fighting a losing battle. Tools like IFTTT, Buffer, and Klout make it so much easier to swallow. Before you know it, you'll be a social media pro, or not! At the very least, you'll be running with the mustangs instead of trying to get the ol' mule to move.
Snapchat recently launched its "Discover" feature, and columnist Katy Keim explains why marketers should care.
Price isn’t the only metric customers are looking for when it comes to choosing their retailer. Customer experience and service is becoming the new battlefield of the UK retail industry. Katy Keim shares her thoughts on how grocery retailers can put customers back into the heart of the operation.
Many people call it "fluffy" or not a true indicator of online influence. But the simple fact is, Klout still wields great influence itself.
SANE Australia details how an investment into forums technology in enabling it to help interaction between Australians with a mental illness
We spend tons of time reading the trade press and business mags to better understand engagement and its many shades of grey. But sometimes, in spite of all those great published insights, a light bulb goes off when and where you least expect it. Lithium CMO and MarketingDaily contributor Katy Keim shares her thoughts on what "The Tonight Show's" Jimmy Fallon teaches us about engagement.
Don’t wait for the Sunday circulars to figure out the best food deals in Houston. Just use Twitter. Lithium used its recent acquisition Klout to determine the rankings for the best Twitter accounts in the competitive world of selling you things to eat.
The social community platform has become an effective customer service tool.