Lithium's social marketing tools are among the first to let companies take advantage of Twitter's bonus character space.
Lithium was included in a rundown of social marketing management platforms that support Twitter's expanded tweets.
Being able to go beyond social media popularity and target actionable reference points can elevate a brand’s status in the world of customer engagement and, ultimately, customer loyalty. Lithium Technologies’ data science team released a research paper titled, “Mining Half a Billion Topical Experts Across Multiple Social Networks,” which analyzes and ranks topic experts across Twitter, Facebook, LinkedIn, and Google+.
More than a dozen tech companies, including Apple Inc., Amazon.com Inc. and Google parent Alphabet Inc., have unified behind Microsoft Corp.’s legal bid to alert customers when federal agents have requested their digital data.
Katy Keim, CMO of Lithium Technologies, spells out the perils faced by the traditional retail banking industry of ignoring the burgeoning millennial generation.
With 66% expecting a same-day reply from a brand and 43% expecting a response in an hour or less, we’re living in an age of “extreme” customer expectations. So just how can marketing teams keep up with the trend? MarketingTech spoke to TalkTalk’s senior online engagement and content manager Stephen Fell about what the business does to keep its consumers happy online.
Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.
One year on from the catastrophic cyber-attack which cost thousands of customers and some £60m, TalkTalk has claimed that trust in the brand is higher than ever. Its ability to come out of the other side was in part due to the way the community team handled the crisis, something which has given rise to greater budgets heading to the department in an effort to transform what it does from complaints management into more robust consumer engagement.
Lithium, a leading provider of data analytics, has announced Klout 2.0 Enrichment for Twitter’s Gnip. Social media giant Twitter released their Gnip suite of API products to the general public, along with Klout 2.0, an enhanced version of their Klout Enrichment for Gnip.
Lithium Technologies has updated Klout Enrichments for Twitter's Gnip 2.0 to provide companies meaningful data into their customers, competitors, and trends.