Whether you’re already a diehard Pokémon Go enthusiast or wondering what all the hype is about (and why people are walking aimlessly around public spaces), one thing is certain: every brand marketer can learn some great gamification lessons from this worldwide phenomenon.
Lithium won CRM Watchlist Elite this year and pulled off its most successful LiNC conference to date -- in large part because it has become a very Zen company. Find out what that means.
Study Uncovers 98% of Brands Fail to Consistently Respond to Their Followers’ Social Media Posts
Lithium State of Social Engagement study uncovers how brands interact with travelers across social media platforms.
Social media management company Lithium Technologies recently released findings from a study it conducted on travel and hospitality brands’ social media and found unfortunate results.
Pokémon Go, with more than 20 million daily active users in the U.S. alone by Wednesday, takes social to an augmented level. MediaPost asked a few sources, including Lithium CMO, Katy Keim, to comment on whether Pokémon Go is indeed the breakthrough moment for augmented reality, as many observers are suggesting, and how brands can use AR to drive their own successes.
Lithium Technologies has been selected as one of the pioneer partners of Microsoft's AppSource, a new marketplace for companies to find and use SaaS solutions from Microsoft and its partners.
If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media?
Companies should use customer comments—both good and bad—to drive brand transformation
Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.