In 2016 businesses will spend $15.5 billion on social media but still can not solve gaps in their social strategy. A new social marketing tool aims to change this.
Last year MarketingTech discussed how Klout was shaping conversations for brands on the hard-to-navigate social web. Acquired by Lithium for $200m in 2014, the social tool aimed to separate the signal from the noise when it came to consumers talking about brands on social media.
Lithium Technologies bought social influence ranking website and app Klout in 2014, and it is now leveraging Klout to power its new social/content marketing tech solution.
Is social CRM dead? Depends on what you consider social CRM to be. With the partnering of Lithium Technologies and Microsoft Dynamics, we will see yet a new and more extensive version of intelligent customer engagements. The partnership includes Microsoft Dynamics and Lithium’s community data, social customer intelligence and analytics.
Lithium Reach suggests the best social content and the best time to publish it.
San Francisco-based Lithium Technologies, a social customer management provider, today unveiled a solution it claims will hep marketers advance their “total community” strategy.
The Post Office is harnessing Klout to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.
The data-driven insights help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
When Lithium Technologies — providers of social customer service platforms to the likes of Skype, Sony, and Telus — acquired Klout in 2014, it laid out plans to incorporate the influence measurement platform’s algorithms in what it called “new Lithium.” Its initial offerings under that banner were two new Klout-branded products: Klout Products and Klout Pop-Up Communities. Today, Lithium is revealing a new Lithium-branded solution that uses Klout under the hood.
Brands are scrambling to get targeted ads onto various digital platforms, but one crucial segment is rejecting those ads in droves.