The enterprise world is littered with jargon. One of the buzzwords du jour is “digital transformation” — a term I'm sure you’ve heard by now.
The rise of millennials and globalisation means businesses need to operate 24-hour globally, in order to remain competitive.
With 2017 now in full swing, Lithium CMO, Katy Keim, takes a quick look at five trends from last year that will likely gain momentum as the year rolls on.
This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on...
Lithium President and CEO, Rob Tarkoff, shares his top career advice with IDG Connect.
Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform their decision making. Lithium VP of Marketing, Dayle Hall, shares six ways to do just that.