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In the News

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91-100 of News Items
June 9, 2016 - CMS Wire

San Francisco-based Lithium Technologies, a social customer management provider, today unveiled a solution it claims will hep marketers advance their “total community” strategy.

June 9, 2016 - The Drum

The Post Office is harnessing Klout to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.

June 9, 2016 - Marketing Land

The data-driven insights help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.

June 9, 2016 - VentureBeat

When Lithium Technologies — providers of social customer service platforms to the likes of Skype, Sony, and Telus — acquired Klout in 2014, it laid out plans to incorporate the influence measurement platform’s algorithms in what it called “new Lithium.” Its initial offerings under that banner were two new Klout-branded products: Klout Products and Klout Pop-Up Communities. Today, Lithium is revealing a new Lithium-branded solution that uses Klout under the hood.

May 16 - Business Insider

Brands are scrambling to get targeted ads onto various digital platforms, but one crucial segment is rejecting those ads in droves.

May 11 - GOOD Magazine

Ever since the first Millennial bleep-and-blooped -- dial-up style -- into the wilds of the Internet, crafty marketers have tried every trick to win them (er, us) over online.

May 5, 2016 - SF Gate

In an attempt to meet Millennials on their own turf, countless companies have taken to social media, carving out pithy and relatable online personae that they hope will engage young buyers. But a new study found that this strategy might not be working. In fact, young people may hate being advertised to so much that many have actually stopped using social networks where they feel like targets of ads.

May 5, 2016 - Information Age

People aged between 18 and 24 are the most demanding when it comes to customer services in the UK

May 5, 2016 - Marketing Dive

Though the findings from the recent Harris Poll commissioned by Lithium Technologies present a conundrum for marketers, they can still use this information to their advantage. The higher level of trust in digital interaction from digital natives is an opportunity to connect with these younger consumers where they spend time.

May 5, 2016 - Adweek

Brands looking to get the attention of millennials and Generation Z, take note: Ads in their social network news feeds are not the way to go. A new study by Harris Poll, commissioned by brand relationship manager Lithium Technologies, found that 74 percent of millennials (ages 20 through 39) and Gen-Z respondents (16 through 19) object to being targeted by brands on their social media feeds.

91-100 of News Items