Surveying 8 industries, 85 brands and 380 social media channels, Lithium has released The State of Social Engagement 2016, a study examining brands’ effective use of social to engage with customers.
It is tougher than ever for financial institutions to manage the social media consumer experience. How can you address security issues and stay compliant while managing resources and response times?
A new mobile analytics platform and advanced integrations wtith Twitter and Facebook Business Messenger round out the new offerings in Lithium Social Web.
Lithium CMO, and Marketing Land columnist, Katy Keim, discusses the reasons why Amazon’s rumored move to brick and mortar could redefine the future of e-tail.
Klout is a notable social media manager analyzer. It’s free and widespread, and the Klout Score is so common among various social and blogging platforms, that use it as an indicator of quality. However, Klout is much more than that. Klout can turn into a wonderful blog idea generator if you know how to use it for that purpose.
Customers now expect every brand to provide them with excellent customer service, faster and on their terms. The pressure is on for every brand to keep up with rising expectations and to truly put the customer first. One effective (and proven) way to get there is to launch an online community. We answered the top 5 community questions to calm your fears in launching an online community.
Lithium is proud to be recognized as an elite winner of the 2016 CRM Watchlist
Whether you have a dedicated social team or equip your traditional team to manage social care, here are ways to help your business deliver the best service possible.
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
Social isn’t dead. By focusing just on those channels that your customers want to engage on, you will be able to deliver real business ROI. The result will be a greater understanding of the target market, ultimately leading to happier customers, better products, and most importantly more sales.