The promise of social technologies has always been about connecting people, not shouting at them, and the brands that don't do this risk their very existence. Columnist, Richard Whitman, provides commentary on the Harris Poll commissioned by Lithium Technologies around Millenials and where they turn to seek information about products and brands.
Following three months in soft launch Lithium Technologies has announced that it has created an online community for Zuora, a provider of subscription billing, commerce and finance solutions. The online community, which launched in January, allows more than 700 subscription businesses that use Zuora peer-to-peer support as well as access to Zuora employees and partners in order to receive answers to questions. They are also able to provide direct feedback to the business, helping shape future product roadmaps.
Combining hard numbers with human analysis, Lithium's State of Social Engagement report looks at eight industries and 85 Fortune 1000 companies to determine how strategic and effective brands are across their social communities and channels.
Tesco Bank has built a social network, powered by Lithium, which anyone – customer or not – can use to ask questions about banking or find out more about financial products and receive a little guidance from fellow users.
It’s tough to find a marketing team that isn’t increasing their social media budget. But very few companies are encouraging two-way dialogues with their followers on Facebook, Instagram, Pinterest, Twitter, and YouTube. Fortune interviews Lithium CEO Rob Tarkoff and calls out the key points of Lithium's latest brand research report, The State of Social Engagement 2016.
Surveying 8 industries, 85 brands and 380 social media channels, Lithium has released The State of Social Engagement 2016, a study examining brands’ effective use of social to engage with customers.
It is tougher than ever for financial institutions to manage the social media consumer experience. How can you address security issues and stay compliant while managing resources and response times?
A new mobile analytics platform and advanced integrations wtith Twitter and Facebook Business Messenger round out the new offerings in Lithium Social Web.
Lithium CMO, and Marketing Land columnist, Katy Keim, discusses the reasons why Amazon’s rumored move to brick and mortar could redefine the future of e-tail.
Klout is a notable social media manager analyzer. It’s free and widespread, and the Klout Score is so common among various social and blogging platforms, that use it as an indicator of quality. However, Klout is much more than that. Klout can turn into a wonderful blog idea generator if you know how to use it for that purpose.