Lithium CMO and GM of Lithium Social Web, Katy Keim, shares her perspective on what the year ahead has in store for the world of marketing.
The days of light, fluffy social media metrics are over. Brands need to quantify key performance indicators such as customer satisfaction, lifetime value, and share of voice as well as sales metrics. By providing metrics that the C-suite understands and can respond to, we stand a better chance of elevating perceptions of social within the business.
Lithium's Value Analytics lets brands accurately measure community performance and produce data to defend investment in social customer service.
The Star Wars franchise has given their fans a place to become part of the Star Wars legacy It’s not the movie that takes center stage here, but the fans. Lithium's content and social lead, Francisca Fanucchi shares some ideas around ways brands can inspire creativity in their fans; enhancing both community engagement and customer loyalty.
Lithium's President and CEO, Rob Tarkoff, shares his thoughts around the four key ways that brands can learn from the Star Wars franchise about being more inclusive across generations and delighting fans.
Lithium Technologies has expanded its analytics portfolio with the addition of two new features to its Community Health Index.
CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.
We’ve reached a saturation point whereby brands can no longer just say “We do social,” and be done with it. Now, those responsible for the social media strategy within their business are finding themselves on the proverbial hot seat, being asked specific questions, from everyone from the C-suite down, about what success looks like. Lithium's CMO, Katy Keim, shares her perspective around how social will have its rightful seat at the table.
2016 will be a big year for the marketing department as marketers consolidate, review and use digital to support more traditional marketing methods, rather than creating more chaos and confusion. The result will be a better understanding of the target market, ultimately leading to better products, more sales and happier customers. Lithium Director of Marketing, EMEA shares a perspective with PerformanceIN.
New analytics offerings enable companies to measure customer satisfaction, benchmark performance, and gauge the business impact of their social communities.