Measuring social media influence for your brand is important when establishing credibility in this online world of business. While many tools track your authority, it is Klout that remains at the top in terms of being the standard. Recently the company announced its method of calculating a user’s score, which can help you gain more insight for a better online persona.
Today Lithium Technologies, the website community and social media management platform, has unveiled an expanded analytics offering — via its Value Analytics and Lithium Cohort Benchmarking features — that adds additional qualitative research and industry benchmarking to the mix.
With Value Analytics and Cohort Benchmarking, the Lithium-enabled brand communities can directly gauge user satisfaction and see industry comparisons.
It's true that data analytics can give you deep, useful insights into your business and its customers, but only if you use those insights to their full potential. Lithium Chief Scientist, Dr. Michael Wu, shares his thoughts around the three main components to business analytics and the steps that can help you turn those metrics into insights and decisions.
One of the biggest challenges marketers face is communicating social media return on investment (ROI) to the rest of the company, particularly the C-Suite, otherwise known as the board, who won't be able to justify the investment based on the number of followers alone. Lithium Marketing Director, Fabrice Etienne, shares his thoughts on how marketers can effectively communicate social media ROI to the C-suite.
Networking in hybrid clouds has been a complex task, and that includes optimizing application delivery and performance. Find out how some IT pros are overcoming those challenges.
Amid all the hype about Big Data and how companies can tap into it to better connect with their customers, it has been easy to overlook the necessity of ensuring that the data itself is actually valid and up to par. CRM Magazine spoke with Lithium Chief Scientist, Michael Wu, about why companies should closely examine their approach to collecting, cleaning, and maintaining their data
The Government of Dubai Media Office (GDMO) today hosted the third workshop in its Media Innovation Lab series. The workshop featured a presentation by Michael Wu, Chief Scientist of Lithium Technologies, on how ‘gamification’ techniques can be used to solve big business problems that involve long-term behaviour change.
If you’re not an influencer, how can you become one? SocialTimes talked with Adithya Rao, lead research engineer at Klout, about what goes into a Klout Score and how people can improve theirs.
Business as we knew it is gone forever. That sounds a bit dramatic, but think about the changes you've seen in the last five years in digital and social consumer behavior. They're dramatic. Lithium President and CEO, Rob Tarkoff, shares his perspective about how we all need to realize that the old paradigm "change or die" is applicable to every industry and every organization so that we can embrace this new mindset and the reality of our consumers' expectations.