Customers now expect every brand to provide them with excellent customer service, faster and on their terms. The pressure is on for every brand to keep up with rising expectations and to truly put the customer first. One effective (and proven) way to get there is to launch an online community. We answered the top 5 community questions to calm your fears in launching an online community.
Lithium is proud to be recognized as an elite winner of the 2016 CRM Watchlist
Whether you have a dedicated social team or equip your traditional team to manage social care, here are ways to help your business deliver the best service possible.
Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
Social isn’t dead. By focusing just on those channels that your customers want to engage on, you will be able to deliver real business ROI. The result will be a greater understanding of the target market, ultimately leading to happier customers, better products, and most importantly more sales.
Lithium CMO and GM of Lithium Social Web, Katy Keim, shares her perspective on what the year ahead has in store for the world of marketing.
The days of light, fluffy social media metrics are over. Brands need to quantify key performance indicators such as customer satisfaction, lifetime value, and share of voice as well as sales metrics. By providing metrics that the C-suite understands and can respond to, we stand a better chance of elevating perceptions of social within the business.
Lithium's Value Analytics lets brands accurately measure community performance and produce data to defend investment in social customer service.
The Star Wars franchise has given their fans a place to become part of the Star Wars legacy It’s not the movie that takes center stage here, but the fans. Lithium's content and social lead, Francisca Fanucchi shares some ideas around ways brands can inspire creativity in their fans; enhancing both community engagement and customer loyalty.
Lithium's President and CEO, Rob Tarkoff, shares his thoughts around the four key ways that brands can learn from the Star Wars franchise about being more inclusive across generations and delighting fans.