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In the News

111-120 of News Items
January 28, 2016 - MarketingTech

The days of light, fluffy social media metrics are over. Brands need to quantify key performance indicators such as customer satisfaction, lifetime value, and share of voice as well as sales metrics. By providing metrics that the C-suite understands and can respond to, we stand a better chance of elevating perceptions of social within the business.

January 22, 2016 - ZDNet

Lithium's Value Analytics lets brands accurately measure community performance and produce data to defend investment in social customer service.

January 20, 2016 - SocialMediaToday

The Star Wars franchise has given their fans a place to become part of the Star Wars legacy It’s not the movie that takes center stage here, but the fans. Lithium's content and social lead, Francisca Fanucchi shares some ideas around ways brands can inspire creativity in their fans; enhancing both community engagement and customer loyalty.

January 15, 2016 - Huffington Post

Lithium's President and CEO, Rob Tarkoff, shares his thoughts around the four key ways that brands can learn from the Star Wars franchise about being more inclusive across generations and delighting fans.

January 6, 2016 - Marketiing Tech

Lithium Technologies has expanded its analytics portfolio with the addition of two new features to its Community Health Index.

December 29, 2015 - Marketing Land

CMOs from Xerox, Wiley, XOJET, G2 Crowd and Lithium share how their brands are taking advantage of LinkedIn's marketing tools.

December 28, 2015 - Adweek

We’ve reached a saturation point whereby brands can no longer just say “We do social,” and be done with it. Now, those responsible for the social media strategy within their business are finding themselves on the proverbial hot seat, being asked specific questions, from everyone from the C-suite down, about what success looks like. Lithium's CMO, Katy Keim, shares her perspective around how social will have its rightful seat at the table.

December 22, 2015 - PerformanceIN

2016 will be a big year for the marketing department as marketers consolidate, review and use digital to support more traditional marketing methods, rather than creating more chaos and confusion. The result will be a better understanding of the target market, ultimately leading to better products, more sales and happier customers. Lithium Director of Marketing, EMEA shares a perspective with PerformanceIN.

December 18, 2015 - destinationCRM

New analytics offerings enable companies to measure customer satisfaction, benchmark performance, and gauge the business impact of their social communities.

December 17, 2015 - Marketing Land

Measuring social media influence for your brand is important when establishing credibility in this online world of business. While many tools track your authority, it is Klout that remains at the top in terms of being the standard. Recently the company announced its method of calculating a user’s score, which can help you gain more insight for a better online persona.

111-120 of News Items