Brands know that social plays a critical role in their marketing efforts – but are they doing enough to create a killer social brand? The latest rankings suggest that traditional brands at least have some catching up to do on their technology focused peers. The Lithium Social Power Ranking lists the top 50 global brands that use digital strategies to connect, build trust and create the ultimate customer experience and have Microsoft, Amazon, MTV, Facebook and Google in the top five positions.
As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formally known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.
For the first time, Klout has published a paper on how they calculate and measure a person’s influence as an attempt to provide more transparency with its service.
Sunil and DevOps.com chat about what it means to lead and enable transformation at at organizations today using the many tools and options available.
Corporations wield enormous amounts of resources and influence, so Business Insider ranked the 50 most powerful in the US. In determining the ranking, we examined four factors: fiscal 2014 revenue, number of employees, press mentions on Google News over the past year, and social media influence, as ranked on a scale of 1 to 100 by Klout, a site that analyzes social-media influence of companies and individuals across all platforms.
Brand reputation today is shaped just as much—and often far more—by digital and social experiences. Recently, the Lithium Social Power Ranking (formerly known as the Klout 50) was revealed, which ranks the top 50 global brands using social strategies to create the ultimate customer experience.
Which brands are really gaining influence through social? Lithium Technologies, owner of Klout, has the answers.
Internet providers have a pretty bad rep when it comes to social customer service; however, it is absolutely essential that each social customer service team resolves problems to the best of their ability in an efficient and friendly manner. ClickZ investigated the Twitter accounts of the UK’s most widely used internet providers to see how they stacked up.
Microsoft has topped Lithium’s 2015 Social Power Ranking, bumping Amazon to the number two position. This is based on the Interbrand 2015 Best Global Brands Report and corresponding Klout scores.
No more than six months after the launch of Forbes’ inaugural Next Billion Dollar Startups list, the list is already outdated. And in the best way possible. See which of these 25 companies are still on their way to the unicorn show.