Power comes in many forms, but it boils down to having influence: over people, resources, and the global conversation. Major corporations often wield more power than individuals, so we decided to break down which ones command the most. To determine how powerful each company is, we factored together fiscal 2014 revenue, number of employees, press mentions on Google News over the past year, and social media influence, as ranked on a scale of 1 to 100 by Klout, a site that analyzes social-media influence of companies and individuals across all platforms.
The next time you make a Facebook complaint or tweet in anger at a Telstra staffer, be ready for the messages to last forever – even if you delete your accounts.
Lithium CTO, Sunil Rajasekar, shares valuable career advice for a C-suite career.
Lithium CMO, Katy Keim, and other marketing experts weigh in on the possible impact of Facebook's plan to test a way for people to express shorthand emotions other than Like.
Lithium Technologies’ Klout is a major way brands measure influencer power, and the system got a little stronger Tuesday with the addition of YouTube data.
Earning brand loyalty starts by creating a great experience for your customers
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BizCommunity sat down with Lithium's Chief Scientist, Dr. Michael Wu, to discuss his insights around how all things digital have changed life as we know it.
The Holmes Report partnered with Racepoint Global to explore the current state of technology PR at the 2015 Technology Roundtable in Cupertino, California. The roundtable included a group seasoned Silicon Valley PR veterans, including Lithium VP of Corporate Communications, Eric Brown.
Measuring your company’s social media ROI may be more complicated that you thought, writes Joe Cothrel.