The next time you make a Facebook complaint or tweet in anger at a Telstra staffer, be ready for the messages to last forever – even if you delete your accounts.
Lithium CTO, Sunil Rajasekar, shares valuable career advice for a C-suite career.
Lithium CMO, Katy Keim, and other marketing experts weigh in on the possible impact of Facebook's plan to test a way for people to express shorthand emotions other than Like.
Lithium Technologies’ Klout is a major way brands measure influencer power, and the system got a little stronger Tuesday with the addition of YouTube data.
Earning brand loyalty starts by creating a great experience for your customers
Lithium CTO, Sunil Rajasekar, shares how having an end-to-end (e2e) understanding— from understanding the customer and the problem they are trying to solve, all the way to how the applications are run and maintained in production—is critical to creating market-leading applications that actually delight customers.
BizCommunity sat down with Lithium's Chief Scientist, Dr. Michael Wu, to discuss his insights around how all things digital have changed life as we know it.
The Holmes Report partnered with Racepoint Global to explore the current state of technology PR at the 2015 Technology Roundtable in Cupertino, California. The roundtable included a group seasoned Silicon Valley PR veterans, including Lithium VP of Corporate Communications, Eric Brown.
Measuring your company’s social media ROI may be more complicated that you thought, writes Joe Cothrel.
There's a lot of chatter out there - so who should you be listening most closely to? Using Klout, City A.M. uncovered some of the most influential of economists from institutions like HSBC and UBS to think tanks and business schools based in the UK and Ireland who tweet about everything ranging from what Chancellor George Osborne is up to, to the goings on of Threadneedle Street, as well as how the Greek debt crisis could affect the UK.