Earning brand loyalty starts by creating a great experience for your customers
Lithium CTO, Sunil Rajasekar, shares how having an end-to-end (e2e) understanding— from understanding the customer and the problem they are trying to solve, all the way to how the applications are run and maintained in production—is critical to creating market-leading applications that actually delight customers.
BizCommunity sat down with Lithium's Chief Scientist, Dr. Michael Wu, to discuss his insights around how all things digital have changed life as we know it.
The Holmes Report partnered with Racepoint Global to explore the current state of technology PR at the 2015 Technology Roundtable in Cupertino, California. The roundtable included a group seasoned Silicon Valley PR veterans, including Lithium VP of Corporate Communications, Eric Brown.
Measuring your company’s social media ROI may be more complicated that you thought, writes Joe Cothrel.
There's a lot of chatter out there - so who should you be listening most closely to? Using Klout, City A.M. uncovered some of the most influential of economists from institutions like HSBC and UBS to think tanks and business schools based in the UK and Ireland who tweet about everything ranging from what Chancellor George Osborne is up to, to the goings on of Threadneedle Street, as well as how the Greek debt crisis could affect the UK.
Smart brands know that everyone owns the customer experience. Lithium CMO and Marketing Land columnist, Katy Keim, discusses the steps to becoming a truly customer-focused brand.
Brand Republic asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry. We hope that by browsing this list, you'll find new people who you think are worth following, and pick up a few tips on Twitter techniques and popular tools.
Where once they worked mostly to get their clients in print, more PR professionals now are needed to curate a company's Web content, devise online campaigns, and develop strategies to deal with complaints and maintain corporate reputations.
EMEA Marketing Director, Fabrice Etienne, discusses what the Klout score is, how it is measured and what influence means.