Measuring your company’s social media ROI may be more complicated that you thought, writes Joe Cothrel.
There's a lot of chatter out there - so who should you be listening most closely to? Using Klout, City A.M. uncovered some of the most influential of economists from institutions like HSBC and UBS to think tanks and business schools based in the UK and Ireland who tweet about everything ranging from what Chancellor George Osborne is up to, to the goings on of Threadneedle Street, as well as how the Greek debt crisis could affect the UK.
Smart brands know that everyone owns the customer experience. Lithium CMO and Marketing Land columnist, Katy Keim, discusses the steps to becoming a truly customer-focused brand.
Brand Republic asked Klout to run the numbers on social media influencers in the UK's marketing and advertising industry. We hope that by browsing this list, you'll find new people who you think are worth following, and pick up a few tips on Twitter techniques and popular tools.
Where once they worked mostly to get their clients in print, more PR professionals now are needed to curate a company's Web content, devise online campaigns, and develop strategies to deal with complaints and maintain corporate reputations.
EMEA Marketing Director, Fabrice Etienne, discusses what the Klout score is, how it is measured and what influence means.
Epsilon is now flavoring its email marketing with insights from social media, thanks to a new partnership with social experience provider Lithium/Klout, announced today.
Lithium, the company that acquired the social scoring company Klout last year, is getting set to make a series of partnership announcements now that Klout’s algorithms and data platform have been integrated into Lithium’s communities and social tools.
Email marketing platform Epsilon is bringing social media data to email targeting through a partnership with Lithium’s Klout, which measures social media users’ online influence, the companies announced this week. Under the terms of the deal, Epsilon customers will be able to use the Epsilon Social Media Tool to mine Klout’s vast social database for insights to make email marketing messages more precise and effective.
In an age when every customer with a smartphone has the ability to instantly price compare, read and write reviews and be offered competitive offers instantly once they click on a product - does customer loyalty truly exist? Lithium CEO, Rob Tarkoff shares a perspective.