Sometimes, real-time help can come from an unexpected place, like a random hotel's Twitter account. That's what Susan Liberatore, a sales manager from Toronto, discovered on a recent visit to Salt Lake City.
Denver Business Journal's look at local social media leaders spotlights business that have mastered Twitter, Facebook and other networks as ways to connect with customer and deliver their message. The top five companies were identified in each of nine business categories based on their Klout score, which assigns companies and individuals a score from 1 to 100 based on their ability to drive engagement and action with their audiences.
Lithium Director of EMEA Marketing, Fabrice Etienne, addresses how customer expectations have evolved in recent years and how social media is of growing importance to telecoms operators.
The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.
A new study from Klout and Lithium Technologies examines the best times to post social media content, specifically with the goal of maximizing the likelihood of audience response.
A new research study from Lithium Technologies and Klout reveals Twitter is the key platform for quick audience engagement, with reaction times differing greatly by continent.
No matter what a retailer’s mall fate may be, a strong online community strategy can help it navigate and build customer loyalty independent of its physical location.
WHEN is the best time to post something on Facebook? If you're looking for a response, then don't go for a lazy Sunday. A new study from Klout, a San Francisco–based social–media analysis website, suggests that the working week is a better bet.
How exactly are consumer expectations changing, and what can well-established brands do to adapt and remain competitive? It turns out, online on-domain communities may be the key reports Lithium's EMEA Marketing Director, Fabrice Etienne.
Lithium held its LiNC 2015 conference a few weeks back and it was a winner. Why? The nature of the conference and the messaging aligned to both the market and customer needs, with the porfolio to back it up.