Epsilon is now flavoring its email marketing with insights from social media, thanks to a new partnership with social experience provider Lithium/Klout, announced today.
Lithium, the company that acquired the social scoring company Klout last year, is getting set to make a series of partnership announcements now that Klout’s algorithms and data platform have been integrated into Lithium’s communities and social tools.
Email marketing platform Epsilon is bringing social media data to email targeting through a partnership with Lithium’s Klout, which measures social media users’ online influence, the companies announced this week. Under the terms of the deal, Epsilon customers will be able to use the Epsilon Social Media Tool to mine Klout’s vast social database for insights to make email marketing messages more precise and effective.
In an age when every customer with a smartphone has the ability to instantly price compare, read and write reviews and be offered competitive offers instantly once they click on a product - does customer loyalty truly exist? Lithium CEO, Rob Tarkoff shares a perspective.
Sometimes, real-time help can come from an unexpected place, like a random hotel's Twitter account. That's what Susan Liberatore, a sales manager from Toronto, discovered on a recent visit to Salt Lake City.
Denver Business Journal's look at local social media leaders spotlights business that have mastered Twitter, Facebook and other networks as ways to connect with customer and deliver their message. The top five companies were identified in each of nine business categories based on their Klout score, which assigns companies and individuals a score from 1 to 100 based on their ability to drive engagement and action with their audiences.
Lithium Director of EMEA Marketing, Fabrice Etienne, addresses how customer expectations have evolved in recent years and how social media is of growing importance to telecoms operators.
The majority of consumers trust friends, peers and family more than brands. But who do consumers listen to the most online? If celebrity names and high-profile personalities spring to mind, think twice. Consumers are a more discerning bunch than some brands may realise.
A new study from Klout and Lithium Technologies examines the best times to post social media content, specifically with the goal of maximizing the likelihood of audience response.
A new research study from Lithium Technologies and Klout reveals Twitter is the key platform for quick audience engagement, with reaction times differing greatly by continent.