In March of last year, social community platform Lithium Technologies bought social reputation startup Klout. Today, Lithium is unveiling new features and enhancements, including ones that bring Klout into the fold.
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating social interactions and information into the company’s broader enterprise. That includes customer relationship management and strategic marketing decisions.
You know your customers trust friends, family and peers more than they trust your brand, but do you know who they actually listen to online?
Social media management software company's chief talks to CMO about what social and digital disruption has done to customer engagement and service, and why marketers are now in the hot seat for digital transformation
Influencer marketing has gained a lot of traction this year, and it is predicted to grow even more in the future. One of the problems of running a successful influencer marketing campaign is selecting the right talent. Klout, the social media analytics and ranking site, has a new feature that displays the expertise of certain users.
The company is now parsing social content to rate social media accounts' level of knowledge and authority in specific topics.
"Klout was always a standard of influence that says ‘here’s all the people I reach, and here’s how I engage with my content’. Now we’re also adding topic areas of expertise.” Lithium CMO, Katy Keim, shared with MarketingTech more about the latest Klout product announcements.
Hailey Baldwin shows us how to succeed in the business of Instagram without really trying (or seeming to, anyway).
Deep inside Telstra's Adelaide office, a team of 30 has been recruited to answer between 1,000 and 1,500 tweets, Facebook comments, and Crowdsupport posts as the company looks to become truly digital.
Finally, we have the winners of the 2015 CRM Watchlist. This year, it was tougher than ever to win, but these companies have what it takes to make a big impact on the markets they play in.