Financial institutions are known for their conservative, slower approach to change. But the threat is not coming - it has already arrived in full force. Banks that go directly to customers and give them what they want will find that not only can they survive; it's the only way they will thrive.
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped some truth on brand managers and marketers: you don’t build a community on social or have any meaningful customer relationships on Facebook.
Social marketing technology vendor claims latest product announcements are the largest in its history and will help brands target consumers on social and online communities more holistically
By incorporating Klout profiles on service and support sites, company aims to help brands activate influential experts.
Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate.
In March of last year, social community platform Lithium Technologies bought social reputation startup Klout. Today, Lithium is unveiling new features and enhancements, including ones that bring Klout into the fold.
Lithium Technologies has unveiled a suite of new products to help brands analyze and manage social media, with an eye to more effectively integrating social interactions and information into the company’s broader enterprise. That includes customer relationship management and strategic marketing decisions.
You know your customers trust friends, family and peers more than they trust your brand, but do you know who they actually listen to online?
Social media management software company's chief talks to CMO about what social and digital disruption has done to customer engagement and service, and why marketers are now in the hot seat for digital transformation
Influencer marketing has gained a lot of traction this year, and it is predicted to grow even more in the future. One of the problems of running a successful influencer marketing campaign is selecting the right talent. Klout, the social media analytics and ranking site, has a new feature that displays the expertise of certain users.