No matter what a retailer’s mall fate may be, a strong online community strategy can help it navigate and build customer loyalty independent of its physical location.
WHEN is the best time to post something on Facebook? If you're looking for a response, then don't go for a lazy Sunday. A new study from Klout, a San Francisco–based social–media analysis website, suggests that the working week is a better bet.
How exactly are consumer expectations changing, and what can well-established brands do to adapt and remain competitive? It turns out, online on-domain communities may be the key reports Lithium's EMEA Marketing Director, Fabrice Etienne.
Lithium held its LiNC 2015 conference a few weeks back and it was a winner. Why? The nature of the conference and the messaging aligned to both the market and customer needs, with the porfolio to back it up.
As a Bay Area company, we’re celebrating the Oakland-based Golden State Warriors’ NBA Championship win. And while they dominated on the court, they also dominated on social media.
Technology advancements drive up consumer expectations
Financial institutions are known for their conservative, slower approach to change. But the threat is not coming - it has already arrived in full force. Banks that go directly to customers and give them what they want will find that not only can they survive; it's the only way they will thrive.
Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped some truth on brand managers and marketers: you don’t build a community on social or have any meaningful customer relationships on Facebook.
Social marketing technology vendor claims latest product announcements are the largest in its history and will help brands target consumers on social and online communities more holistically
By incorporating Klout profiles on service and support sites, company aims to help brands activate influential experts.