The world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, “broadcast” fashion to consumers has evolved into a multidimensional web of platforms and immersive media channels that make it easier than ever to engage with consumers in almost every way imaginable.
The world of marketing has changed. In this article, Dayle Hall, SVP of Marketing at Lithium Technologies, weighs in on the evolution of advertising and marketing.
Lithium's new Portland office, opening in January 2018, will include the company’s product and development team, which will develop the company’s next-generation product.
If organisations get it right, AI-powered bots will help create transformational digital customer experiences. Dayle Hall, SVP of Marketing at Lithium Technologies, weighs in on AI and bots in the context of customer service.
A study commissioned by Lithium Technologies found that airlines in the United States were on average five times faster at replying to queries over social media platforms than airlines in the UK.
The idea of deploying chatbots for customer service is top of mind for big brands right now. Lithium CEO, Rob Tarkoff, weighs in on how brands should be thinking about chatbots.
ESW Capital announced plans to sell Jive's external community business, Jive-x, to Lithium Technologies just shy of four months after the private equity firm acquired Jive, company officials announced today. Terms of the deal were not disclosed.
By offering an online marketplace to small and medium enterprises (SMEs), Jet Airways hopes to get business from SME executives who want to fly with it. Jet Airways uses Lithium's listening tool to get insights and generate responses with the help of machine learning.
Dr. Wu debunks the myths around artificial intelligence and shares what AI can and cannot do to enable business applications.
The need for a prompt response to customer inquiries has skyrocketed over the past few years and brands need to step up their game. According to a study by Lithium Technologies, 70% of Twitter users expect a response from brands they interact with online. The same study also revealed that 50% of those users expect the response within the first hour.