Price isn’t the only metric customers are looking for when it comes to choosing their retailer. Customer experience and service is becoming the new battlefield of the UK retail industry. Katy Keim shares her thoughts on how grocery retailers can put customers back into the heart of the operation.
Many people call it "fluffy" or not a true indicator of online influence. But the simple fact is, Klout still wields great influence itself.
SANE Australia details how an investment into forums technology in enabling it to help interaction between Australians with a mental illness
We spend tons of time reading the trade press and business mags to better understand engagement and its many shades of grey. But sometimes, in spite of all those great published insights, a light bulb goes off when and where you least expect it. Lithium CMO and MarketingDaily contributor Katy Keim shares her thoughts on what "The Tonight Show's" Jimmy Fallon teaches us about engagement.
Don’t wait for the Sunday circulars to figure out the best food deals in Houston. Just use Twitter. Lithium used its recent acquisition Klout to determine the rankings for the best Twitter accounts in the competitive world of selling you things to eat.
The social community platform has become an effective customer service tool.
In our ‘always-on’ world, things that used to evolve over months or years can now change in an instant. Trends, which traditionally have a long, slow development, today go in and out of fashion with the click of a button. So with this in mind, how can you make sure your brand doesn’t become a passing trend?
What if the stars of the teams (and others involved with the Super Bowl this year) were compared based on social media prowess? We’ll, that’s exactly what Klout has done. Check out some interesting stats about the Super Bowl from Klout.
Extreme expectations can absolutely become outstanding satisfaction. Lithium President & CEO, Rob Tarkoff, shares his top tips for helping the world's best brands navigate this era of extreme consumer expectations.
Robert Tarkoff, Chief Executive Officer at Lithium Technologies, talks with Bloomberg Businessweek's Hans Nichols about consumer expectations of technology and how smaller companies can meet customer needs. He speaks from the Digital Life Design Conference in Munich on “The Pulse.”