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In the News

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201-210 of News Items
January 19, 2015 - ZDNet

Finally, we have the winners of the 2015 CRM Watchlist. This year, it was tougher than ever to win, but these companies have what it takes to make a big impact on the markets they play in.

January 14, 2015 - MediaPost

Reputation is one of the most forgotten or neglected attributes of a brand, in spite of the fact that it’s typically the single most important factor that allows a brand to grow value and inspire loyalty. ClickZ contributor and Lithium CMO, Katy Keim, shares her thoughts on the importance of reputation as a measure of one's brand.

January 14, 2015 - ClickZ

These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among consumers.

January 13, 2015 - momentology

Digital marketing experts share how to get the most out of an influencer marketing campaign.

January 12, 2015 - momentology

Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they're looking for.

January 6, 2015 - Marketing Land

Consumers today make significant demands of the brands they engage with. Contributor Katy Keim lays out survey results that explain just what they're looking for.

December 1, 2014 - B&T

Lithium Technologies has called on socially savvy Australian retailers to pay extra attention to their online customers this festive season, with Aussies expected to spend $30 billion over the holidays.

November 25, 2014 - Wired

What Makes a Brand Authentic? Claiming to be authentic doesn’t cut it. Brands are gauged for authenticity on a number of criteria. Lithium CMO, Katy Keim, shares ways to measure a brand's authenticity, as well as examples of how authentic brands do it right.

November 25, 2014 - DSN

Target, Walmart and Walgreens represent three retail pharmacy operations to crack the top 10 in Lithium Technologies' Klout 50: Retail Edition, which ranks the top 50 retailers with the most social influence.

November 19, 2014 - CIO

7 Ways You Can Help Your Sales Team Be More Effective

201-210 of News Items