Lithium CMO, Katy Keim, shares some interesting trends happening right now that all marketers should not only pay close attention to but also integrate into their day-to-day operations.
Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life? Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000 respondents reveals that 83 percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself.
What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience with a brand is more important than the actual product itself, according to the results of a new Harris Poll study of 1,000 UK adults, commissioned by Lithium Technologies. And, they are willing to spend a quarter of their disposable income – £50 per month – with brands they love based on great customer experience.
Is it the quality of the product or having a positive customer experience that creates brand loyalty? For 76% of customers, how they are treated by brands is as important as what is actually being sold, according to a study commissioned by Lithium Technologies.
British Study Finds Customer Experience is More Important than Great Products
In this episode of Bernie Borges' The Social Business Engine podcast, learn about the role of online communities in digital strategy from Lithium's Chief Community Officer, Joe Cothrel.
As a result of our Harris Poll study, our very own Rob Tarkoff participated in a live interview with KGO Radio’s consumer expert, Michael Finney, to discuss the findings. In the interview, Rob stressed how digital is the easiest way for brands to create and retain happy customers in our digital-first world.
The rise of millennials and globalisation means businesses need to operate 24-hour globally, in order to remain competitive.
How do companies go about improving their social media customer care? Leslie Jordan of Lithium, Anthony Kronshage of TELUS, Chris Brennan of Scottish Power, and Andrew Warren-Payne of ClickZ shared insights and strategies to creating customer delight through social media care on a recent webcast, now available on-demand.
The enterprise world is littered with jargon. One of the buzzwords du jour is “digital transformation” — a term I'm sure you’ve heard by now.