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In the News

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May 9, 2017 - Customer Experience Magazine

What makes consumers happy today goes way beyond how they feel about your product alone. Lithium SVP Marketing, Dayle Hall, shares a few things brands can do to win customers for life.

May 5, 2017 - Global Banking & Finance

A new study shows 62 percent of UK adults would prefer to do their banking online than in a physical branch. However, only 23 percent currently trust the information they receive online from banks, with in-person banking remaining the most trusted source of information for 58 percent of UK adults. Commissioned by Lithium Technologies, the study of 2,000 UK adults uncovers a significant opportunity for financial institutions who can crack the code and build trust with consumers on digital channels.

April 4, 2017 - Thinker's 50

Three Box Leaders don’t only innovate ideas, they also innovate relationships. Lithium CEO, Robert Tarkoff’s life’s work seems to be about innovating relationships – both with his employees and with his clients. Thinker's 50 recently sat down with Tarkoff to understand how he does it.

April 3, 2017 - eMarketer

Based on the results from a December 2016 survey of US and UK internet users conducted by The Harris Poll for Lithium, it often takes only one bad experience to turn off consumers from using a travel brand.

March 29, 2017 - Business 2 Community

The promise of AI-powered systems to suggest qualified leads to a B2B sales person is very exciting. B2C contributor, Bernie Borges, shares a small sampling of those companies delivering AI-powered systems in B2B marketing and sales.

March 24, 2017 - MediaPost

Lithium CMO, Katy Keim, shares some interesting trends happening right now that all marketers should not only pay close attention to but also integrate into their day-to-day operations.

March 20, 2017 - Loyalty360

Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life? Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000 respondents reveals that 83 percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself.

March 20, 2017 - Digital Marketing Magazine

What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience with a brand is more important than the actual product itself, according to the results of a new Harris Poll study of 1,000 UK adults, commissioned by Lithium Technologies. And, they are willing to spend a quarter of their disposable income – £50 per month – with brands they love based on great customer experience.

March 20, 2017 - MarketingTech

Is it the quality of the product or having a positive customer experience that creates brand loyalty? For 76% of customers, how they are treated by brands is as important as what is actually being sold, according to a study commissioned by Lithium Technologies.

March 20, 2017 - Contact Centres

British Study Finds Customer Experience is More Important than Great Products

21-30 of News Items