Digital transformation may be experiencing a heyday in the enterprise buzzword landscape, but it's nothing new. If you examine the history of technology's impact on business operations, you will find a very interesting pattern: Businesses come and go depending on their ability to leverage new technologies effectively. Lithium Chief Scientist, Dr. Michael Wu shares how brands can utilize the 4-gears model to scale and sustain their business in the digital age.
Nearly every brand are stuck in "broadcast mode", relying on push tactics when it comes to social media, rather than engaging with advocates and influencers, according to new research. Lithium Technologies' State of Social Engagement 2017 report shows that just 1% build relationships with brand advocates and influencers.
What makes consumers happy today goes way beyond how they feel about your product alone. Lithium SVP Marketing, Dayle Hall, shares a few things brands can do to win customers for life.
A new study shows 62 percent of UK adults would prefer to do their banking online than in a physical branch. However, only 23 percent currently trust the information they receive online from banks, with in-person banking remaining the most trusted source of information for 58 percent of UK adults. Commissioned by Lithium Technologies, the study of 2,000 UK adults uncovers a significant opportunity for financial institutions who can crack the code and build trust with consumers on digital channels.
Three Box Leaders don’t only innovate ideas, they also innovate relationships. Lithium CEO, Robert Tarkoff’s life’s work seems to be about innovating relationships – both with his employees and with his clients. Thinker's 50 recently sat down with Tarkoff to understand how he does it.
Based on the results from a December 2016 survey of US and UK internet users conducted by The Harris Poll for Lithium, it often takes only one bad experience to turn off consumers from using a travel brand.
The promise of AI-powered systems to suggest qualified leads to a B2B sales person is very exciting. B2C contributor, Bernie Borges, shares a small sampling of those companies delivering AI-powered systems in B2B marketing and sales.
Lithium CMO, Katy Keim, shares some interesting trends happening right now that all marketers should not only pay close attention to but also integrate into their day-to-day operations.
Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life? Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000 respondents reveals that 83 percent of U.S. consumers say having a positive customer experience with a brand is more important than the product itself.
What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience with a brand is more important than the actual product itself, according to the results of a new Harris Poll study of 1,000 UK adults, commissioned by Lithium Technologies. And, they are willing to spend a quarter of their disposable income – £50 per month – with brands they love based on great customer experience.