Is it the quality of the product or having a positive customer experience that creates brand loyalty? For 76% of customers, how they are treated by brands is as important as what is actually being sold, according to a study commissioned by Lithium Technologies.
British Study Finds Customer Experience is More Important than Great Products
In this episode of Bernie Borges' The Social Business Engine podcast, learn about the role of online communities in digital strategy from Lithium's Chief Community Officer, Joe Cothrel.
As a result of our Harris Poll study, our very own Rob Tarkoff participated in a live interview with KGO Radio’s consumer expert, Michael Finney, to discuss the findings. In the interview, Rob stressed how digital is the easiest way for brands to create and retain happy customers in our digital-first world.
The rise of millennials and globalisation means businesses need to operate 24-hour globally, in order to remain competitive.
How do companies go about improving their social media customer care? Leslie Jordan of Lithium, Anthony Kronshage of TELUS, Chris Brennan of Scottish Power, and Andrew Warren-Payne of ClickZ shared insights and strategies to creating customer delight through social media care on a recent webcast, now available on-demand.
The enterprise world is littered with jargon. One of the buzzwords du jour is “digital transformation” — a term I'm sure you’ve heard by now.
With 2017 now in full swing, Lithium CMO, Katy Keim, takes a quick look at five trends from last year that will likely gain momentum as the year rolls on.
This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on...
Lithium President and CEO, Rob Tarkoff, shares his top career advice with IDG Connect.