Study Reveals Sephora and Amazon Are Top Performers When Engaging With Consumers on Social Media
Lithium CMO, Katy Keim, shares three ways to amp up your social media efforts this holiday season.
Marketers need to get ahead of the curve before they are thrown another generational curve ball. Lithium CMO, Katy Keim, shares a few tips to help win over the much coveted digital consumer.
Emerging technologies are already beginning to shape how marketers perform their everyday roles; but what’s in store for the years ahead? MarketingTech gets some expert advice from CEO of Lithium Technologies Rob Tarkoff around AI, social media and replacing the CRM.
Who owns civic responsibility when it comes to what is said on social channels? Lithium President and CEO, Rob Tarkoff, shares his perspective.
What should social media marketing teams have on their radar for the coming year? Several digital engagement leaders, including Lithium's VP of Marketing, Dayle Hall, share their top tips.
Are retail brands ready for the social media holiday rush? Will they keep pace with their customers’ expectations and respond on social quickly?
Personalization is not merely a set of technologies, it is a customer-centric business strategy that recognizes the unique context of every individual customer. Brands — digital or not — must learn to consider individual preferences in order to win customers’ long-term engagement.
The failure to engage and service customers—regardless of channel—is a CEO problem. And it’s a big one. In order for businesses to navigate it successfully, we need to deeply understand today’s consumer—what they want from brands and how to meet their expectations. Lithium President and CEO, Rob Tarkoff, shares his perspective on what it will take to get it right.
Retailers Sephora and Amazon are leaders when it comes to social media engagement and are examples retailers need to follow given the expected holiday sales boost this year.