The enterprise world is littered with jargon. One of the buzzwords du jour is “digital transformation” — a term I'm sure you’ve heard by now.
With 2017 now in full swing, Lithium CMO, Katy Keim, takes a quick look at five trends from last year that will likely gain momentum as the year rolls on.
This is the 10th year of the CRM Watchlist, and the contest gets harder every year. Yet every year, not only do some of the expected win, but some lose and new winners emerge. Suspense killing you? Read on...
Lithium President and CEO, Rob Tarkoff, shares his top career advice with IDG Connect.
Social media marketers can boost their performance and the performance of their campaigns by leveraging the power of data to inform their decision making. Lithium VP of Marketing, Dayle Hall, shares six ways to do just that.
Lithium VP Dayle Hall discusses the trends he'll be watching in 2017.
Study Reveals Sephora and Amazon Are Top Performers When Engaging With Consumers on Social Media
Lithium CMO, Katy Keim, shares three ways to amp up your social media efforts this holiday season.
Marketers need to get ahead of the curve before they are thrown another generational curve ball. Lithium CMO, Katy Keim, shares a few tips to help win over the much coveted digital consumer.
Emerging technologies are already beginning to shape how marketers perform their everyday roles; but what’s in store for the years ahead? MarketingTech gets some expert advice from CEO of Lithium Technologies Rob Tarkoff around AI, social media and replacing the CRM.