Leveraging social media to promote brand and product messaging has never been more accessible, and consumers regularly utilize social media as part of their customer journey. Based on recent research findings, including Lithium's own State of Social Engagement report, MediaPost summarizes five key areas where retailers should focus to improve their customer experience on social.
Lithium Technologies’ SVP of human resources details the best approach to building a cohesive, forward-thinking culture
Global director of social customer care and Lithium customer, Kriti Kapoor, recently shared advances HP has made to evolve its customer-support efforts to better serve a large, diverse and global installed base of customers.
How do you practice the very best of public relations for hotels? Adweek recommends a few top tips, including finding and connecting with key social media influencers in your industry using tools like Klout.
Lithium's social marketing tools are among the first to let companies take advantage of Twitter's bonus character space.
Lithium was included in a rundown of social marketing management platforms that support Twitter's expanded tweets.
Being able to go beyond social media popularity and target actionable reference points can elevate a brand’s status in the world of customer engagement and, ultimately, customer loyalty. Lithium Technologies’ data science team released a research paper titled, “Mining Half a Billion Topical Experts Across Multiple Social Networks,” which analyzes and ranks topic experts across Twitter, Facebook, LinkedIn, and Google+.
More than a dozen tech companies, including Apple Inc., Amazon.com Inc. and Google parent Alphabet Inc., have unified behind Microsoft Corp.’s legal bid to alert customers when federal agents have requested their digital data.
Katy Keim, CMO of Lithium Technologies, spells out the perils faced by the traditional retail banking industry of ignoring the burgeoning millennial generation.
With 66% expecting a same-day reply from a brand and 43% expecting a response in an hour or less, we’re living in an age of “extreme” customer expectations. So just how can marketing teams keep up with the trend? MarketingTech spoke to TalkTalk’s senior online engagement and content manager Stephen Fell about what the business does to keep its consumers happy online.