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In the News

71-80 of News Items
August 17 - MarketingTech

With 66% expecting a same-day reply from a brand and 43% expecting a response in an hour or less, we’re living in an age of “extreme” customer expectations. So just how can marketing teams keep up with the trend? MarketingTech spoke to TalkTalk’s senior online engagement and content manager Stephen Fell about what the business does to keep its consumers happy online.

August 16 - ZDNet

Does your business have a stake in customer community? Joe Cothrel, chief community officer for Lithium, reviews lessons learned from the first 20 years of brand community building.

August 9 - The Drum

One year on from the catastrophic cyber-attack which cost thousands of customers and some £60m, TalkTalk has claimed that trust in the brand is higher than ever. Its ability to come out of the other side was in part due to the way the community team handled the crisis, something which has given rise to greater budgets heading to the department in an effort to transform what it does from complaints management into more robust consumer engagement.

August 8 - MarTech Advisor

Lithium, a leading provider of data analytics, has announced Klout 2.0 Enrichment for Twitter’s Gnip. Social media giant Twitter released their Gnip suite of API products to the general public, along with Klout 2.0, an enhanced version of their Klout Enrichment for Gnip.

August 4 - DestinationCRM

Lithium Technologies has updated Klout Enrichments for Twitter's Gnip 2.0 to provide companies meaningful data into their customers, competitors, and trends.

August 4 - CMS Wire

Whether you’re already a diehard Pokémon Go enthusiast or wondering what all the hype is about (and why people are walking aimlessly around public spaces), one thing is certain: every brand marketer can learn some great gamification lessons from this worldwide phenomenon.

July 26 - ZDNet

Lithium won CRM Watchlist Elite this year and pulled off its most successful LiNC conference to date -- in large part because it has become a very Zen company. Find out what that means.

July 21 - Hotel News Resource

Study Uncovers 98% of Brands Fail to Consistently Respond to Their Followers’ Social Media Posts

July 21 - Travel Daily News

Lithium State of Social Engagement study uncovers how brands interact with travelers across social media platforms.

July 20 - FlyerTalk

Social media management company Lithium Technologies recently released findings from a study it conducted on travel and hospitality brands’ social media and found unfortunate results.

71-80 of News Items