Ever since the first Millennial bleep-and-blooped -- dial-up style -- into the wilds of the Internet, crafty marketers have tried every trick to win them (er, us) over online.
In an attempt to meet Millennials on their own turf, countless companies have taken to social media, carving out pithy and relatable online personae that they hope will engage young buyers. But a new study found that this strategy might not be working. In fact, young people may hate being advertised to so much that many have actually stopped using social networks where they feel like targets of ads.
People aged between 18 and 24 are the most demanding when it comes to customer services in the UK
Though the findings from the recent Harris Poll commissioned by Lithium Technologies present a conundrum for marketers, they can still use this information to their advantage. The higher level of trust in digital interaction from digital natives is an opportunity to connect with these younger consumers where they spend time.
Brands looking to get the attention of millennials and Generation Z, take note: Ads in their social network news feeds are not the way to go. A new study by Harris Poll, commissioned by brand relationship manager Lithium Technologies, found that 74 percent of millennials (ages 20 through 39) and Gen-Z respondents (16 through 19) object to being targeted by brands on their social media feeds.
The promise of social technologies has always been about connecting people, not shouting at them, and the brands that don't do this risk their very existence. Columnist, Richard Whitman, provides commentary on the Harris Poll commissioned by Lithium Technologies around Millenials and where they turn to seek information about products and brands.
Following three months in soft launch Lithium Technologies has announced that it has created an online community for Zuora, a provider of subscription billing, commerce and finance solutions. The online community, which launched in January, allows more than 700 subscription businesses that use Zuora peer-to-peer support as well as access to Zuora employees and partners in order to receive answers to questions. They are also able to provide direct feedback to the business, helping shape future product roadmaps.
Combining hard numbers with human analysis, Lithium's State of Social Engagement report looks at eight industries and 85 Fortune 1000 companies to determine how strategic and effective brands are across their social communities and channels.
Tesco Bank has built a social network, powered by Lithium, which anyone – customer or not – can use to ask questions about banking or find out more about financial products and receive a little guidance from fellow users.
It’s tough to find a marketing team that isn’t increasing their social media budget. But very few companies are encouraging two-way dialogues with their followers on Facebook, Instagram, Pinterest, Twitter, and YouTube. Fortune interviews Lithium CEO Rob Tarkoff and calls out the key points of Lithium's latest brand research report, The State of Social Engagement 2016.