The Post Office is harnessing Klout to help it work out who it should be prioritising online and who could be useful in future marketing campaigns.
The data-driven insights help marketers avoid “throwing spaghetti at walls” to see what kinds of social content stick.
When Lithium Technologies — providers of social customer service platforms to the likes of Skype, Sony, and Telus — acquired Klout in 2014, it laid out plans to incorporate the influence measurement platform’s algorithms in what it called “new Lithium.” Its initial offerings under that banner were two new Klout-branded products: Klout Products and Klout Pop-Up Communities. Today, Lithium is revealing a new Lithium-branded solution that uses Klout under the hood.
Brands are scrambling to get targeted ads onto various digital platforms, but one crucial segment is rejecting those ads in droves.
Ever since the first Millennial bleep-and-blooped -- dial-up style -- into the wilds of the Internet, crafty marketers have tried every trick to win them (er, us) over online.
In an attempt to meet Millennials on their own turf, countless companies have taken to social media, carving out pithy and relatable online personae that they hope will engage young buyers. But a new study found that this strategy might not be working. In fact, young people may hate being advertised to so much that many have actually stopped using social networks where they feel like targets of ads.
People aged between 18 and 24 are the most demanding when it comes to customer services in the UK
Though the findings from the recent Harris Poll commissioned by Lithium Technologies present a conundrum for marketers, they can still use this information to their advantage. The higher level of trust in digital interaction from digital natives is an opportunity to connect with these younger consumers where they spend time.
Brands looking to get the attention of millennials and Generation Z, take note: Ads in their social network news feeds are not the way to go. A new study by Harris Poll, commissioned by brand relationship manager Lithium Technologies, found that 74 percent of millennials (ages 20 through 39) and Gen-Z respondents (16 through 19) object to being targeted by brands on their social media feeds.
The promise of social technologies has always been about connecting people, not shouting at them, and the brands that don't do this risk their very existence. Columnist, Richard Whitman, provides commentary on the Harris Poll commissioned by Lithium Technologies around Millenials and where they turn to seek information about products and brands.