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Brands Move at the "Speed of Social" with

Brands Move at the "Speed of Social" with

San Francisco – 20 May, 2011 – Lithium, the leader in Social Customer Solutions, today announced the program (pronounced Lithium-dot-now), which releases a new version of the Lithium Social Customer Suite every month. This means Lithium will be delivering a continuously improved client experience for its clients that is predictable and painless, yet also completely client-controlled.

In a social environment, consumers’ expectations change rapidly, and they demand a multitude of different services or functionality. Enterprises need to respond by delivering improved customer experiences quickly. Gartner’s VP and Distinguished Analyst, Michael Maoz, says, “Advances in software architectures — particularly advances in Web orientation, support of mobile devices, video and Web communities — are all Web 2.0 requirements that complicate the user's choice. The vendor needs to have a scalable SaaS (or on-demand) delivery model for some part of its platform as an option to be a Leader.” * keeps pace with changes to the social ecosystem through a deployment model that goes a step beyond SaaS. As part of their service agreement, Lithium clients receive innovative features on a predictable schedule, typically once per month, yet still control the release of these enhancements to their social customers. Using Lithium Studio, a self-service web development tool, brands can customize and deploy when and how they choose.

The platform now includes multiple versions of popular features such as Kudos, Forums, or Idea Exchanges, enabling clients to choose the version that best meets their needs, while Lithium continues to innovate.

The result is that clients have ready access to the new features without having to budget the time and expense for enterprise software upgrades or worry that important elements of their user experience will change without warning or recourse, as many brands have seen with Facebook.

“Clients choose Lithium because we deliver our service without all the deployment hassles of traditional enterprise software,” said Lyle Fong, CEO and Co-Founder of Lithium. “We are now seeing the social world change so fast, we need to be even faster. It’s our decision to have a major functional release every month, but it’s in our clients’ hands how to most powerfully deploy it to their customers.”

Over the past six months, Lithium customers have enjoyed a constant stream of new features delivered through monthly releases, including:

  • A Question and Answer application
  • Enhanced photo sharing tools with albums
  • Advanced moderation controls, including a multi-step pre-publication workflow
  • New Engagement Center metrics for Facebook and Twitter
  • Support for authentication through OpenID
  • Self-service enhancements to the Lithium Studio web development tool
  • An entirely new administrative user interface
  • Enhanced search engine optimization (SEO)
  • A new, more flexible content rating engine
  • A user interface for Kudos
  • An enhanced version of Lithium Ideas

“Today, the social web changes constantly and the traditional enterprise upgrade process is a dinosaur in this continuously evolving market” said Mark Studness, Director of E-Commerce at Verizon. “Yet, we still need to maintain a reasonable level of oversight and control. That’s why Lithium’s model works so well for us since they can move fast, but we can manage the changes according to our process.” is the standard deployment practice for all Lithium clients.

Read more about on the Lithosphere.

*As stated in the report “Magic Quadrant for CRM Customer Service Contact Centers” by Michael Maoz, April 15th, 2011.

About Lithium

Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.


Lithium Media Contacts
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