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Major Brands to Share Their Successes in Social Engagement, Community Management, and Social Listening at Lithium Network Conference (LiNC)

Major Brands to Share Their Successes in Social Engagement, Community Management, and Social Listening at Lithium Network Conference (LiNC)

Emeryville – 31 March, 2011 – Lithium Technologies, the leading provider of Social Customer Solutions, today released the agenda for their annual LiNC Conference ( With this year’s “Level Up” theme, keynotes will include brands like giffgaff, The Home Depot, and Sephora.

Held May 18-20 at the InterContinental Hotel in San Francisco, this three-day event offers more than two dozen general sessions, breakouts, and workshops illustrating the use cases and business value from their social strategies as well as a myriad of networking opportunities with colleagues, peers, industry experts, and luminaries.

Additionally, Tara VanDerveer, Stanford Women’s basketball coach and Hall of Fame inductee will deliver a keynote focused on the challenges to take your game, your company, and your career to the next level.

Since last year’s LiNC event, Lithium has shared in the successes of current customers and extended our customer base to include major brands like 24 Hour Fitness, Skype, and Virgin Atlantic. Lithium has been Positioned as a "Leader" in Gartner, Inc’s Magic Quadrant for Social CRM* and Externally-Facing Social Software**, has won Altimeter Group’s “Open Leadership Award” and were recognized by Forrester as a leader in the “The Forrester Wave™: Community Platforms, Q4 2010” report.

“Our customer wins and industry recognition throughout the past year demonstrate how Lithium has leveled-up as a leader in social engagement,” said Lyle Fong, CEO of Lithium Technologies. “On the heels of these victories, Tara VanDerveer will challenge LiNC attendees to develop a winning strategy to take their own game to the next level.”

Tracks will be focused on building stronger communities, engaging customer passions, and leveraging these tools to take your business to the next level.

  • Track 1: Level up your Community - Demonstrating Community Success
  • Track 2: Level up your Engagement - Engaging your Customers
  • Track 3: Level up your Business - The Social Journey in Theory and in Practice

In addition to Tara VanDerveer’s keynote, the lineup of speakers include sessions from the brightest minds in community management:

  • Bridget Dolan – Vice President, Interactive Media, Sephora
  • Robbie Hearn – Head of Member Experience, giffgaff
  • Brad Shaw – Vice President of Corporate Communications & External Affairs, The Home Depot

Highlighting our customers’ achievements, we will also announce the winners of Lithium’s Social Customer Excellence Awards for 2011. These awards honor the most innovative, powerful, vibrant, and useful social engagement programs that empower customers and superfans to solve problems, create new products, and innovate, engage, and advocate at entirely new levels. Lithium will recognize game-changing social customer strategies in the following categories:

  • Most Innovative Social Customer Program
  • Best Social Insight
  • Best New Community (launched after June 1, 2010)
  • Best Community Business Integration
  • Best Community ROI Use Case
  • Best Community Anecdote or Story

Read more about LiNC and Tara VanDerveer on the Lithosphere Blog.

Read more about Lithium’s recent successes in a “LiNC-to-LiNC” blog post.

Review the LiNC 2011 agenda

Follow the conference on Twitter with the hashtag, #LiNC

About Lithium Technologies

Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships. For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results. The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites. Our technology is proven in high-volume, growth environments and provides security, open and custom APIs, and multi-language support. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit Or, engage with us on Twitter, Facebook, and our community – the Lithosphere.

About the Gartner Magic Quadrant

The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


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