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Lithium Network Conference Industry’s Leading Event for Social Marketing & Support Leaders

Lithium Network Conference Industry’s Leading Event for Social Marketing & Support Leaders

Emeryville, Calif. - April 24, 2012 – Lithium Technologies, the leader in Social Customer Experience, today announced the final lineup of the Lithium Network Conference (LiNC) 2012, taking place at the InterContinental Hotel, San Francisco from May 2 to 4. The nearly sold out annual gathering will bring together hundreds of Lithium’s clients – “heroes” who are leading business transformation and creating multimillion dollar ROI for their companies.

When: Wednesday, May 2, 2012 to Friday, May 4, 2012

InterContinental Hotel
888 Howard Street
San Francisco, CA 94103


The full LiNC 2012 agenda is available on the LiNC website.

Featured Guest Keynote:

The Engagement Economy: Jane McGonigal, world-renowned innovator in the field of game design and bestselling author of “Reality is Broken: Why Games Make Us Better and How They Can Change the World.”

General Session Highlights:

Heroes: Lithium President & Chief Executive Officer Rob Tarkoff and Chief Strategist Lyle Fong will highlight several impressive customer successes and discuss emerging industry trends and Lithium’s Social Customer Experience Vision. New Lithium Social Customer Experience platform innovations will be announced.

The End of Business as Usual: Brian Solis, Principal Analyst, Altimeter Group and author, will share how businesses must “Adapt or Die” because the social Web, mobile consumer, content proliferation and real-time expectations are forcing us to rewire the way we run our businesses.

The Always Addressable Consumer: Forrester Research, Inc. Senior Analyst Melissa Parrish will review emerging consumer behavior trends in social, mobile and other digital vehicles.

What Your Key Advisors Are Afraid To Tell You: columnist Mark Fidelman will lead a panel discussion with notable agency executives including John Bell, Global Managing Director, Social@Ogilvy; Chris Davey, SVP & Managing Director, SapientNitro; Jon Borg-Breen, SVP, National Strategic Services, Acquity Group.

The Passionate Influencers of Twitter: Adam Bain, President of Global Revenue, Twitter will share both trends and changes in how users are engaging with this powerful social platform.

Lithy Awards: Lithium CMO Katy Keim will announce the winners of the 2012 Lithy awards to Heroes who have demonstrated social customer excellence across six unique categories. View the nominees.

Sponsors: View the full list of LiNC 2012 sponsors:

  • SapientNitro
  • Socialcast by VMWare
  • Acquity Group
  • CloudSquads
  • Cognizant
  • GeoFluent by Lionbridge
  • Vovici, a Verint Systems Company
  • Shoutlet

Featured Workshops:

  • Lithium Community Manager Certification Session: Learn from more than a decade of Lithium experience in delivering thriving communities. This session, led by Lithium Chief Community Officer Joe Cothrel, will give participants an opportunity to learn best practices, hone skills and become recognized as a certified industry leader. Session sold out, please email to be placed on the waiting list.

Helpful Links

About Lithium

Lithium helps companies unlock the passion of their customers. Lithium software powers amazing Social Customer Experiences for more than 300 iconic brands including AT&T, Best Buy, PayPal, Sephora and Univision. Lithium helps companies grow brand advocacy, drive sales, reduce costs and accelerate innovation to create a brand nation that redefines the customer experience. For more information, visit, or connect with us on Twitter, Facebook and our own brand nation–the Lithosphere. Lithium is privately held with corporate headquarters in Emeryville, Calif. and offices in Europe and Asia.

Lithium Media Contacts
+1 (415) 217-4963