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Lithium Helps Canon USA Increase Customer Loyalty

SAN FRANCISCO – September 22, 2014 – Lithium Technologies today announced that the Canon community powered by Lithium has received over 5 million page views since its launch and registration continues to grow at an average of over one thousand new registrations each month. Lithium Communities help brands improve customer relationships by building trusted content that they own.

Canon launched the Canon Forum to provide a place for passionate Canon enthusiasts to collaborate with like-minded people and enable Canon to directly connect with their customers. By having a one-stop shop where current and potential customers can connect and collaborate, Canon created a trusted network that builds customer loyalty. The Canon Forum has seen great momentum:

  • Since 2013, the forum has had more than 5 million page views and increased page views an average of 7.6 percent month over month
  • Registration on the Canon Forum has experienced an average growth of 9.9 percent month over month or about 1,163 new registrations per month
  • Since 2013, there have been more than 2.9 million visits from more than 2.6 million unique visitors.During this time the average visits have grown 10.9 percent month over month

“Canon is ahead of the game. With customer expectations at an all-time high, they’ve created a hub where customers can get advice on the latest lenses, software/firmware updates, printer products and technologies as well as tips on SD cards to name a few use cases,” said Katy Keim CMO of Lithium Technologies. “Customers trust other customers most. Canon is reaping the benefits of a trusted community and is seeing great results in both customer loyalty and advocacy.”

“We launched the Canon Forum because we wanted to create a space where fans and enthusiasts could talk about our brand evangelizing our products and services,” said Michael Duffett, VP/GM Marketing at Canon. “We have gained the trust of our most ardent fans and continue to grow our user base because we listen and respond to the topics our customers care most about. The Forum provides us the opportunity to host conversations among our fans, and from there, almost anything is possible.”

Additionally, Canon recently implemented Lithium Social Web (LSW) to help improve its overall social customer service. With a focus on engagement metrics, LSW helps Canon monitor, analyze and quickly respond to customers on social media channels at scale, like Twitter and Facebook. LSW also helps Canon social media agents efficiently manage workflows and address priority inquiries in a timely manner.

About Lithium Technologies

Lithium's software helps companies reinvent how they connect with their customers. Lithium works with more than 300 of the world's best brands— including Best Buy, Indosat, Sephora, Skype and Telstra — to respond on social networks and to build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit, or connect with us on Twitter, Facebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

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