EMC and Microstrategy Reaping Benefits of New APIs with Increased Customization and More Flexibility on Lithium Communities
SAN FRANCISCO – November 5, 2014 – Lithium Technologies today announced the availability of the Community REST API v2 and Community Bulk Data API for customers, partners and developers. The new APIs are built with the latest, most modern development environments in mind and will make developing for the Lithium platform easier and more efficient. While others take a template approach to community development, Lithium believes a more flexible, custom approach with more control is the best way to enhance the ultimate experience.
"This API release represents a significant opportunity for us to deliver customized and personalized community experiences for our clients," said Eric Ellis, Senior Interactive Architect & Manager, EMC Digital. "Lithium's investment in the platform and in tools like LiQL has allowed us to more easily integrate community with other business systems used by our clients."
“As an analytics company, we were excited to test how effectively we could incorporate Lithium Community data from the Bulk Data API,” said Jaime Perez, VP Worldwide Customer Services at Microstrategy. “It provides us, and potentially any Microstrategy customer, with more granular access to community data and a way to incorporate it in greater analytics systems to drive business insights.”
The Community REST API v2 includes Lithium Query Language (LiQL), an open sourced query language inspired by SQL, and is the most flexible API in the industry for community development on both desktop and mobile platforms. The Community API v2 with LiQL allows brands to enable personalization, greater content discoverability and related content customizations with less overhead. It gives developers increased flexibility and control to customize and extend Community into a brand’s already established business and marketing initiatives. With LiQL, developers can choose exactly the data they need and how it is delivered. LiQL also highlights Lithium’s commitment to using and making open source contributions.
The Community Bulk Data API allows for greater reporting flexibility and expands the analytics capabilities of Lithium Social Intelligence (LSI). It gives brands the option to build custom reports using Lithium community data with their own business intelligence tools. The new Data API automates bulk data extraction from LSI to a brand’s data store, enabling brands to mine Lithium data at a granular level or join Lithium data with their own to derive new business insights.
“Lithium’s platform is already considered one of the most customizable in the industry, and our new APIs bring us closer to providing a much broader set of customization and integration options to our customers,” said Katy Keim, CMO of Lithium. “We also understand the needs of our developers and partners, and enable a vibrant third party ecosystem for creativity and innovation. Our developers are helping us achieve the goal of enabling the world’s top brands to create an amazing digital customer experience.”
The Lithium Developer Network helps brands with best practices for customizing and extending the Lithium community platform. For more information the Lithium Develop Network and the new APIs, please visit: http://developers.lithium.com
About Lithium Technologies
Lithium's software helps companies reinvent how they connect with their customers. Lithium works with more than 300 of the world's best brands— including Best Buy, Indosat, Sephora, Skype and Telstra — to respond on social networks and to build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit lithium.com, or connect with us on Twitter, Facebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.
The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.