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‘Social Customer Experience’ by Lithium’s Dave Evans and Joe Cothrel Now Available

New book from Lithium thought leaders provides blueprint for social business transformation

SAN FRANCISCO – May 6, 2014 - Lithium Technologies today announced the availability of “Social Customer Experience: Engage and Retain Customers Through Social Media,” the latest book from best-selling authors and Lithium thought leaders Dave Evans and Joe Cothrel.

“Social Customer Experience: Engage and Retain Customers Through Social Media” is available now, published by Sybex, an imprint of John Wiley & Sons, Inc.

The book, an update to Evans’ earlier “Social Media Marketing: The Next Generation of Business Engagement," provides a blueprint for transforming disparate social initiatives into a unified social experience strategy that delivers real-world results. In this latest work, Evans and Cothrel present significant, contemporary examples, key concepts and best practices related to the adoption of social technology by major global brands.

While most people accept that social is transforming business, few fully understand how social is driving changes across the entire organization. Whether in marketing, communications, customer care, digital media or product development, these changes shape the experience customers have with brands.

The new “Social Customer Experience” is filled with practical, real examples to guide companies through this social transformation. The book is a must-read that fills the gaps for companies that want to do more with social than just listen and experiment.

Evans, Lithium Vice President of Social Strategy, and Chief Community Officer Cothrel will share insights on how companies can use social to transform how they connect with customers at the upcoming Lithium Network Conference (LiNC) 2014, and at events in the United States, Europe and Asia throughout the year.

LiNC will take place May 20-22 at the Fairmont Hotel in San Francisco. For more information on the annual LiNC conference, including strategy workshops presented by Evans and Cothrel, please visit the LiNC website.

About Lithium Technologies

Lithium software helps companies reinvent how they connect with their customers. Lithium works with more than 300 of the world's best brands— including AT&T, Best Buy, Indosat, Sephora, Skype and Telstra — to respond on social networks and to build trusted content on a community they own. The 100% SaaS-based Lithium Social Customer Experience™ platform enables brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation and grow brand advocacy. For more information, visit, or connect with us on Twitter, Facebook and our own community. Lithium is privately held with corporate headquarters in San Francisco and offices across Europe, Asia and Australia.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

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