Lithium Announces Webcast with Social Media Today CEO Robin Fray Carey

SAN FRANCISCO – February 19, 2015 – Lithium Technologies today announced “Shift happens! Stay on top of social ROI with the top social tips for 2015” webcast, featuring Social Media Today CEO Robin Fray Carey. The webcast will provide participants with key tips to improve their overall digital strategies, such as how to listen and respond to your Total Community to improve customer loyalty and how to prove social ROI.

WHAT: Shift happens! Stay on top of social ROI webcast will cover:

• What defines an enterprise social media platform
• How to connect your social web to your organization’s current systems (i.e. CRM)
• Practical ROI metrics for social strategies
• Examples of leading brands that are pushing social technologies beyond marketing and customer care

WHO: Featured speakers include:

• Robin Fray Carey, Co-Founder and CEO at Social Media Today
  • In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts from the Ivy Tower, the Street and the Hill.
• Dave Evans, Vice President of Social Strategy at Lithium Technologies
  • Dave Evans is the author of best-selling book "Social Media Marketing: An Hour a Day," as well as "Social Customer Experience: Engage and Retain Customers Using Social Media." He is a regular columnist for ClickZ, Social Media Today and a frequent speaker at industry conferences. Dave has worked in social technology consulting and development around the world, including HP, SkyTV, Yahoo!, Swisscom, DISH and Time Warner.

WHEN: Wednesday, February 25, 2015 at 9:00 a.m. – 10:00 a.m. PT

WHERE: To register for the webcast, please visit: http://pages.lithium.com/webcast-top-social-roi-tips-for-2015?source=Social&source2=Social&cc=Social

WHY:The webcast will give you tips on how to empower your customers to play an active role in the evolution of the products and services they love through direct social engagement. Participants will learn how to build trust between your brand and customers to drive measurable business results.

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About Lithium:

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

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