New analytics offerings let brands measure overall customer satisfaction, benchmark performance, and gauge actual business impact communities are driving
SAN FRANCISCO – December 17, 2015 – Lithium Technologies today announced an expansion to its analytics portfolio that adds Value Analytics and Lithium Cohort Benchmarking. Building on the industry-leading Community Health Index (CHI), Value Analytics is a data-driven approach for brands to measure the results of community experience on their customers and gauge the community’s overall impact on their business. Value Analytics gives customers deep insight into community performance by serving up both marketing and service/support data including Net Promoter ScoreSM (NPS®), customer satisfaction (CSAT), and call deflection. Lithium Cohort Benchmarking empowers brands to benchmark their community performance against similar brands by geography, industry and maturity using a series of different metrics including unique visitors, replies and solutions.
“For years businesses have been wrestling with knowing they need to have a strong social presence, but not having the right numbers to quantify the business impact of their social strategy,” said Rob Tarkoff, President and CEO of Lithium Technologies. “Using data gleaned over the last 14 years from our 400+ communities that see around 100 million unique visitors per month, we can outline best practices for our customers to get the most out of their communities. This is all backed up with our new ability to provide customers meaningful data like CSAT and NPS, and give them the ability to benchmark performance against a relevant peer group.”
Pulling data from a survey hosted within the community, Value Analytics gives brands the ability to:
Lithium Cohort Benchmarking pulls data from 400+ communities – one of the largest digital footprints in the world – so brands can benchmark by geography, industry and maturity the following:
Rounding out the remainder of the analytics offerings are Lithium Social Intelligence for measuring overall community activity, and LSW Shared Dashboard/Monitor Wall for creating tailored views of the data and visually sharing it across the organization.
“Our Community is a cornerstone of the HP support site, which receives over half a billion visits every year,” said Kriti Kapoor, Global Director of Social Customer Care at HP. “Given this high volume, it’s essential that we’re continually looking to improve the customer experience and the new Cohort Benchmarking does just that by drilling down into exactly what adjustments we need to make to our Community – often at the feature or page level – to stay ahead of the game.”
Information on the Lithium analytics portfolio is available here.
Read our CEO’s perspective on the news here.
Value Analytics is available immediately, and all Lithium Community customers have access to it in version 15.10 or later. There are no additional fees for Value Analytics. Lithium Cohort Benchmarking is also available immediately through the Lithium Customer Success organization.
Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and another 650 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.
The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.
NPS is a registered service mark, and Net Promoter Score is a service mark, of Bain & Company, Inc., Satmetrix Systems, Inc. and Fred Reichheld.