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Lithium Celebrates 2015 Lithy Winners

LiNC Ceremony Highlights Best Customer Innovations and Digital Transformation Results

SAN FRANCISCO – June 2, 2015 – Lithium Technologies today announced the winners of the fifth annual Lithium Digital Customer Excellence Awards, affectionately known as the Lithys. This year’s awards set a new record for submissions with 66 entrants from 17 countries across four continents and representing 47 brands. The 2015 Lithys also had a big impact on Lithium’s own community, generating more than 21,000 page views and 9,000 visits—and adding 4,000 community members during the voting period. Winners were determined by community votes, outside judges Nate Elliott from Forrester Research and Jim Storer of The Community Roundtable, and Lithium executives.

“The Lithys are my favorite part of every LiNC and being on the judging panel this year was a tough job,” said Rob Tarkoff, president and CEO of Lithium Technologies. “All submissions were strong and demonstrated great implementations of our platform and business impact to our customers. From revenue to cost savings across service and marketing functions, we help our customers win in their industries and with their customers.”

Category Description Winner Finalists
Total Community
All Star
Recognizes the company that has leveraged both Community and Lithium Social Web (LSW) to implement a stellar digital strategy, demonstrating a unified approach to both external social networks and their own digital properties. Rogers Communications

Rogers Communications is a leading diversified public Canadian communications and media company. 2015 Lithy Submission


Virgin Media

Marketing Champion Recognizes the company that is using marketing strategies to activate their Community, Influencers, and Super Fans to drive real business objectives around brand awareness, loyalty and revenue. Barclaycard

Barclaycard, part of Barclays Retail and Business Banking, is a global payment business. 2015 Lithy Submission



Social ROI Titan Recognizes the company with the most impactful business metrics across Community and other social platforms. StarHub

StarHub Limited is a full-fledged telecommunications company providing a full range of services over mobile, internet and fixed platforms in Singapore. 2015 Lithy Submission



Excellence in Customer Satisfaction Recognizes the company that has showcased a significant increase in customer engagement, loyalty and lifetime value among customers. British Gas

British Gasis an energy and home services provider in the United Kingdom. 2015 Lithy Submission



Support Savings MVP Recognizes the company that has best demonstrated significant cost efficiencies and support savings for their business. AT&T

AT&T is an American multinational telecommunications corporation. 2015 Lithy Submission



Most Creative Community Promotion or Launch (video submission) Recognizes the company that has rolled out unique and creative approaches to promote a Community launch or other Community milestones. dtac

Total Access Communication Public Company Limited, commonly known asdtac, is the second largest GSM mobile phone provider in Thailand. 2015 Lithy Submission


Leroy Merlin

Regional Star: North America Comcast

Comcast Corporation is a U.S.-based international mass media company and the largest broadcasting and cable company in the world by revenue. Information can be found at

Regional Star: Europe Vodafone Group

Vodafone Group is a British multinational telecommunication company that is the world’s second largest mobile telecommunications company measured by both subscribers and 2013 revenues. Information is available at

Regional Star: Asia Pacific Indosat

Indosat is one of Indonesia’s largest telecommunication networks and services providers. Information can be found at

“What really struck me about our winners this year is the large number of telco victories,” added Tarkoff. “Lithium serves a wide range of verticals, but this year the telcos and communications service providers swept the awards. That industry has undergone massive change and is tackling digital transformation with urgency.”

To see all entries for the Lithys, visit the Lithium Community here.

About Lithium:

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit ... join our community at, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

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