Over 80 per cent of the Top Community Members Shop at PlayStation®Store
SAN FRANCISCO – May 20, 2015 – Lithium Technologies today unveiled business outcomes from the Lithium-powered PlayStation® Europe Community, which showed that the online community drives deeper engagement and an increase in online sales.The PlayStation Community studied their top members and found that 82 per cent visited and made purchases from PlayStation Store – their online site for digital games, music and videos.
The PlayStation Community is the digital destination where fans connect with other players about their PS4 systems and the latest games, such as The Last of Us Remastered and Grand Theft Auto V.The community has more than 3 million unique monthly visitors who have consumed 8.5 million page views in an average month, making it one of the leading destinations for gamers to connect and share their experiences. The thriving and vibrant community had more than 610,000 posts in the last six months.
The study looked at the most engaged community members, based on the number of posts and page views, to better understand their value and how to better serve them. With the most engaged community members confirmed as the biggest spenders on PlayStation Store, the stats confirmed eight out of 10 (or more than 80%) of top community members are among the company’s elite customers. The study further proves a recent report from Millward Brown that found that Lithium customer communities drive almost 12 times more revenue than other social channels including Facebook, Twitter, Pinterest, YouTube and Google+ combined.*
“Our community is a place where fans can exchange information, ask questions and get new ideas on games and services as well as receive support from each other and our dedicated customer services team. To find that a high percentage of our top community members are also high investors in our products motivates us to keep working towards the best online experience possible,” said Javier Tenes, Community Manager at Sony Computer Entertainment Europe.
“Sony Computer EntertainmentEurope has cracked the code of a smart digital strategy,” said Rob Tarkoff, President and CEO of Lithium. “They are at the top of their game because their strategy is based on their community’s passion about gaming. They are providing a personalized and consistent digital experience throughout the customer journey and the results are real revenue growth.”
Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business – and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.
The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.