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Lithium Technologies Appoints SVP/GM of Social Media Management Business

Long-Time Customer Experience Executive Mike Betzer Assumes Responsibility for Lithium Reach + Response Products

SAN FRANCISCO – November 18, 2016 – Lithium Technologies today announced Mike Betzer has been hired as Senior Vice President and General Manager of its social media management business. Based in Lithium’s Austin office, Betzer will be responsible for helping Lithium achieve its desired customer growth and financial goals as it builds the next-generation customer experience platform for the world’s biggest brands including Spotify, Sony, Virgin Mobile and Microsoft.

“This is a crucial time for Lithium. Building on our strength in online communities and social response, Lithium has added social marketing to our product mix as we look to cement our leadership position in the customer experience space,” said Rob Tarkoff, Lithium president and CEO. “We needed a seasoned leader focused on this business to bring our world-class products to market. We are lucky to have Mike back to lead this effort.”

“For 30 years I’ve been focused on building products that enable better connections between brands and their customers,” said Mike Betzer, SVP and GM of Lithium Social Media Management. “I intend to bring that experience to bear in my new role, and am really excited to join the team and be a part of this next step in Lithium’s evolution. Having worked at Lithium previously, I’ve been cheering from the sidelines as the company has grown over the last few years. This was the right time to return.”

Betzer’s appointment comes on the heels of a string of industry accolades for Lithium. First, Lithium was named to the first-ever Forbes 2016 Cloud 100, the definitive list of the top 100 private cloud companies in the world. Lithium also received recognition in two analyst reports. Lithium was named a Leader in the IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment(1) for its strong reputation in community solutions and its commitment to helping brands drive success. And Lithium was recognized in a July 2016 Forrester research report(2) for Lithium Reach, its new social marketing product that redefines how brands can maximize engagement across social channels, blogs and online communities.

About Lithium:
Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit, join our community at, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

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(1) IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment, September 2016, Vanessa Thompson, Mary Wardley

(2) “Unraveling the Social Technology Web,” July 29, 2016, Erna Alfred Liousas

Lithium Media Contacts
+1 (415) 217-4963