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Microsoft Joins the Stage at LiNC ’16 as a Global Partner


Stellar Lineup of Brands Sponsor Lithium’s Annual Digital Customer Experience Conference

SAN FRANCISCO – June 7, 2016 – Lithium Technologies today announced that Microsoft Corporation (NASDAQ:MSFT) is a global sponsor of LiNC ’16 (Lithium Networking Conference), the industry’s only digital customer experience conference. The news follows the announcement of the companies’ alliance to integrate Lithium’s platform and Microsoft Dynamics CRM.

“We’re psyched to have Microsoft as a partner at this year’s LiNC,” said Rob Tarkoff, President and CEO of Lithium Technologies. “Their vision of Intelligent Customer Engagement directly aligns with the Total Community strategy we’ve implemented with our customers. We’re looking forward to some fantastic discussions together with the world’s biggest and most powerful brands."

Aimed to help businesses implement a Total Community digital strategy, the partnership combines Microsoft Dynamics and Lithium’s community data, social customer intelligence and analytics. Jujhar Singh, General Manager of Microsoft Dynamics CRM, will present a keynote on the future of CRM and intelligent customer engagement on Thursday, June 9. Singh’s presentation will provide a deeper understanding of today’s digital customer and share key insights into how businesses can maximize customer data to create more personalized brand experiences.

“We now live in a world where customers have immensely high expectations for brands. They’re connected to information at all times and have a vast array of platforms to voice their opinions, as well as collect feedback, on brands, products and services,” said Mr. Singh. “LiNC gathers some of the most influential companies in the industry, making it a perfect place to discuss how businesses can meet customer expectations by creating more personalized, proactive and predictive experiences.”

Additional LiNC ’16 partners include supporters of Lithium's Hackathon and Developer Showcase:

  • Persistent, a long-term Lithium partner and Hackathon sponsor for the third consecutive year, will share techniques that deliver innovative customer experiences using the Lithium platform.
  • Avanade, a business technology provider of digital services for Microsoft and a Lithium go-to-market partner for Microsoft Dynamics integrations and other customer experience initiatives, will present on how to integrate customer data into enterprise applications.
  • iTalent, Lithium’s technology provider that allows customers to translate user-generated content in real-time, built on Lingotek's open multilingual API. iTalent will demonstrate their technology in the Partner Pavilion and during a break-out session on Thursday, June 9.
  • Grazitti, a Lithium implementation partner that has deployed communities for Lithium customers, will present on transforming their community experiences using Lithium's Responsive for Developers Toolkit.

Other Lithium sponsors participating at LiNC include EY Digital (a Lithy Awards judge), LivePerson, Wayin and Domo. LiNC ‘16 will be held at the Marriott Marquis in downtown San Francisco, June 8-10, 2016. To learn more or register for the conference, visit

About Lithium: Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business—and to share the experience enjoyed by 300 other leading brands around the world, visit, join our community at, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

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