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Jet Airways selects Lithium Technologies as its Social Media Management Provider

Jet Airways selects Lithium Technologies as its Social Media Management Provider

Will enable the airline to offer a superior social media experience to its guests

INDIA – June 6, 2017 –
Lithium Technologies today announced that Jet Airways – India’s full service, private international airline – has implemented Lithium Social Media Management to significantly enhance the effectiveness of its social media outreach towards guests with faster, deeper, and more personalized engagement across its social media platforms.

Already an industry leader, Jet Airways is well regarded in the airline industry for its ahead of the curve adoption and innovative deployment of technology, including social media, for brand engagement and providing outstanding support to guests. Lithium will enable Jet Airways to create and deliver exceptional digital experiences for guests, helping it further distinguish itself from the competition.

Jayaraj Shanmugam, Chief Commercial Officer, Jet Airways, said, “As a company, Jet Airways has continuously invested in digital platforms to enable better and faster response to feedback on social media. Social media is increasingly becoming a preferred channel for our guests to connect with us, and the Lithium platform enables us to provide faster and personalized service in real time.”

“Lithium is excited to partner with an iconic and trusted brand like Jet Airways in its quest to leverage technology and social media engagement to set new and ever growing benchmarks in digital communication,” said Amit Bhatia, head of South East Asia and India for Lithium Technologies. “Using the Lithium platform will allow Jet Airways to prioritise and segment social conversations, as well as integrate and harmonise diverse multiple platforms to provide fast and personalized services to its guests on social media.”

Lithium powers social media management for more of the world’s highest volume brands than any other technology1, making it the preferred engagement platform for any business taking a digital-first approach. Altogether, Lithium helps its customers engage in more than 2.6 million conversations per month, an average of 60 new conversations per minute across social channels at any given time.

Jet Airways is India’s premier international airline which operates over 650 daily flights to 65 destinations, including India and overseas. And with the power of the Lithium platform, Jet Airways will be able to quicklyaddress guests’ queries on the channel of their choice allowing the social team to centrally control and manage multiple touchpoints, power millions of conversations, and drive smarter decisions through data.

To learn more about how Lithium is helping the world’s best brands deliver awesome customer experiences, check out our customer page:

About Lithium:

Lithium delivers awesome digital customer experiences at scale for the world’s biggest brands including Airbnb, AT&T and Sephora.

Comprising Social Media Management and Communities, the Lithium engagement platform enables brands to manage multiple digital touchpoints, facilitate millions of conversations, and drive smarter decisions through data – connecting customers, content and conversations at the right digital moment.

Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily, 100 million monthly visitors across its Online Communities, and 850 million online profiles scored through Klout.

Learn more at, join our community at, or follow us on Twitter @LithiumTech. Lithium is a privately held company based in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All other trademarks and product names are the property of their respective owners.

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(1) Twitter Mention Firehose data shows that of the 50 highest volume brands on Twitter, Lithium powers more replies than any other vendor.

Lithium Media Contacts
+1 (415) 217-4963