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Lithium Adds Support for SMS and WeChat, Powering Millions of Conversations Across Digital Channels

New Integrations Enable Brands to Deliver Awesome Digital Customer Experiences 

SAN FRANCISCO – March 1, 2017 – Lithium Technologies today announced support for SMS and WeChat, empowering businesses to manage millions of 1:1 conversations with customers across the globe. Building on existing support for other channels – including Facebook, Twitter, Instagram, YouTube, LinkedIn, RSS, Google+ and Lithium Online Communities – these new capabilities within Lithium’s social media management product ensure brands can connect with and provide awesome, cohesive experiences to customers at the right time, in the right digital moment.

According to a Forrester Research report, messaging platforms are seeing widespread adoption, with more than three billion users worldwide. These tools are fundamentally changing how brands engage with consumers on digital channels, offering them an opportunity to have interactive and contextual conversations at every stage of the lifecycle, and ultimately creating stronger relationships between consumers and brands.(1)

“Businesses can no longer keep up with the volume of questions and requests coming at them on social channels,” said Rob Tarkoff, Lithium President and CEO. “And if you aren’t present when that customer reaches out, your competitor will be. With the growing popularity of 1:1 digital communication and customer expectations higher than ever before, it’s crucial that brands show up on the right platforms and provide customers with an awesome digital experience.”

Lithium powers social responses for more of the industry’s highest volume brands than any other technology(2), making it the preferred engagement platform for any business taking a digital-first approach. Brands choose Lithium to take advantage of its sophisticated routing, efficient agent workflows, in-depth reporting, real-time analytics, conversation tracking capabilities, and integration with existing business systems.

Accompanying Assets:

Check out the accompanying blog post for relevant industry context: https://community.lithium.com/t5/Lithium-s-View-blog/Announcing-SMS-and-WeChat-Integrations/ba-p/282567

Download our social customer engagement checklist: http://www.lithium.com/pages/the-social-media-technology-checklist-for-customer-service-leaders

Learn about how to take your WeChat customer service to the next level with these eight tips: https://www.lithium.com/resources/how-to-guides/8-tips-to-take-your-wechat-customer-service-to-the-next-level

For more information on how to manage social customer service at scale with Lithium Response go to: http://www.lithium.com/products/social-customer-service

About Lithium:

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business, and to share the experience enjoyed by 300 other leading brands around the world, visit www.lithium.com, join our community at community.lithium.com, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

(1) The Future of Messaging Apps, Forrester Research, Inc., September 19, 2016

(2) Twitter Mention Firehose data shows that of the 50 highest volume brands on Twitter, Lithium powers more replies than any other vendor.

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Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
eddie.mcgraw@lithium.com
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global