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Lithium Empowers Spotify to Create Digital Experiences for its Customers

SAN FRANCISCO – February 8, 2017 –  Lithium Technologies announced Spotify has implemented the Lithium Reach social media marketing solution. Building on Spotify’s use of Lithium to grow its base of superfans and manage 30 Twitter handles across the globe, Spotify has added Lithium Reach to ensure they deliver a cohesive experience to customers across social marketing and support.

Leveraging Lithium Reach, Spotify is now able to easily manage global coordination,share calendars, and create more visibility across various campaigns and assets. And with Lithium Response, Spotify can quickly answer customer questions at scale and personalize engagement in “Random Acts of Kindness” to surprise and delight followers. For example, Spotify received overwhelmingly positive customer feedback by proactively answering support questions with songs.

The award-winning Spotify customer support team also uses Lithium to provide one seamless customer experience via Spotify Community. The Lithium-powered community is the ultimate digital destination where Spotify users can get help, share ideas and discuss music. With more than 6 million members, the Spotify Community gives passionate members a place to interact with other music fans and Spotify super users (@AskRockStars) who love helping other members. To date, the community has received more than 21,900 accepted answers.

Download our Lithium Spotify Playlist here

About Lithium:

Lithium builds trusted relationships between the world’s best brands and their customers, helping people get answers and share their experiences. Customers in more than 34 countries rely on Lithium to help them connect, engage, and understand their total community. With more than 100 million monthly visits over all Lithium communities and 750 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world. Using that data and the company’s software, Lithium customers boost sales, reduce service costs, spark innovation, and build long-term brand loyalty and advocacy. To find out how Lithium can transform your business, and to share the experience enjoyed by 300 other leading brands around the world, visit, join our community at, or follow us on Twitter @LithiumTech. Lithium is a privately held company headquartered in San Francisco.

The Lithium® logo is a registered Service Mark of Lithium Technologies. All trademarks and product names are the property of their respective owners.

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Lithium Media Contacts
Eddie McGraw, Corporate Headquarters & Global
+1 (650) 430-1978
Katrina Estrella, Corporate Headquarters & Global