Lithium Integrates Paid, Earned and Owned Social in One Single Platform for Digital Marketers
Lithium Social Media Management Now Supports the Most Social Ad Integrations on the Market, Adds New Listening and Competitive Benchmarking Capabilities
SAN FRANCISCO – June 20, 2017 – Lithium Technologies today announced a series of significant enhancements to Lithium Social Media Management that include: integrations with ad automation tools Brand Networks, Nanigans, and Smartly.io to give marketers the ability to manage paid and organic content together; integration with social listening platforms Netbase and Synthesio that empower marketers to make intelligent decisions; all-new competitive benchmarking; and sophisticated mobile publishing capabilities for Android and iOS.
Recognized as a Leader in “The Forrester Wave™: Social Media Management Solutions, Q2 2017,” Lithium is expanding its next-generation product to help brands centralize and scale their social marketing and engagement efforts.
“Marketers know they must provide better digital customer experiences, but it’s becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors,” said Rob Tarkoff, president and CEO at Lithium. “With this next generation of our social media management product we want to make things simple for brands to manage digital at scale within one unified, integrated platform.”
“Our customers have longed for a partnership that replaces the siloed approach to data gathering with a holistic social media strategy,” said Todd Taplin, CEO of Brand Networks. “Interoperability like this is key to achieving next-level efficiency and performance. Our best-in-class social advertising platform, paired with Lithium’s engagement platform, will streamline how marketers drive real business results through social.”
“Top brands and agencies deliver superior customer experiences by listening to their customers—across channels globally—and acting on it in real time,” said Peter Caswell, CEO of Netbase. “Our strategic partnership with Lithium marries leading intelligence capabilities with in-the-moment, strategic action, that drives immediate impact to the business.”
For more information on how brands are delivering awesome digital customer experiences with Lithium Social Media Management, visit: https://www.lithium.com/products/social-media-management/
To get a full copy of “The Forrester Wave™: Social Media Management Solutions, Q2 2017,” visit: https://www.lithium.com/forrester-wave-smm
Lithium delivers awesome digital customer experiences at scale for the world’s biggest brands including Airbnb, AT&T and Sephora.
Comprising Social Media Management and Communities, the Lithium engagement platform enables brands to manage multiple digital touchpoints, facilitate millions of conversations, and drive smarter decisions through data – connecting customers, content and conversations at the right digital moment.
Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily, 100 million monthly visitors across its Online Communities, and 850 million online profiles scored through Klout.
The Lithium® logo is a registered Service Mark of Lithium Technologies. All other trademarks and product names are the property of their respective owners.