Lithium Named a Leader in Social Media Management Solutions
Recognized for strong social response management capabilities by independent research firm
SAN FRANCISCO – June 12, 2017 – Lithium Technologies today announced it has been named a leader by Forrester Research Inc. in "The Forrester Wave™: Social Media Management Solutions, Q2 2017” report. Forrester’s report says of Lithium, “Lithium Technologies offers a response-driven SMMS reminiscent of its heritage. Lithium’s year-old SMMS is reflective of the vendor’s community- and customer-support roots, as demonstrated by its strong response management and suggested response capabilities.”
“Our goal is simple – help brands build amazing digital customer experiences,” said Rob Tarkoff, Lithium president and CEO. “Our placement reinforces Lithium’s leadership in social media management. This is just the beginning though, as our next wave of product enhancements and integrations are launching next week for marketers to get the most out of their investment. Watch this space – it’s an exciting time to be at Lithium.”
Vendors in the report were evaluated based on a number of criteria across three main categories: Current Offering, Strategy, and Market Presence. Lithium earned the highest or joint highest score among the companies Forrester invited to participate in the report in the following areas:
Lithium was also included in Forrester’s March 2017 “Vendor Landscape: Social Marketing Technology” report. This report speaks to Lithium’s origins and strengths stating, “Many of today’s social suites have grown out of solutions from providers that used to offer just one piece of the social technology pie. Origin is important because it offers a glimpse into the solutions’ core strengths and needs for complementary capabilities. For example, Lithium Technologies, which offers a well-known community platform, recently released a complementary social content publishing tool.”
The full “The Forrester Wave™: Social Media Management Solutions, Q2 2017” report can be accessed here: https://www.lithium.com/forrester-wave-smm
The full “Vendor Landscape: Social Marketing Technology” report can be accessed here: https://www.lithium.com/pages/forrester-vendor-landscape-social-marketing-technology
Lithium delivers awesome digital customer experiences at scale for the world’s biggest brands including Airbnb, AT&T and Sephora.
Comprising Social Media Management and Communities, the Lithium engagement platform enables brands to manage multiple digital touchpoints, facilitate millions of conversations, and drive smarter decisions through data – connecting customers, content and conversations at the right digital moment.
Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily, 100 million monthly visitors across its Online Communities, and 850 million online profiles scored through Klout.
The Lithium® logo is a registered Service Mark of Lithium Technologies. All other trademarks and product names are the property of their respective owners.